Fortitude: What It Takes To Survive Great Transformation
We are currently working with a large client to help them transform their marketing function. It’s an enormous undertaking and the CMO is on point, with several members of her leadership team involved. (Note: CMO’s and their leadership teams are always under pressure. But that is especially true in this time of COVID. Revenues are…Read More
Flock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…Read More
Agile Marketing: Selecting the Right Marketing Technology
At Flock we are often called upon to create Agile Marketing organisations. We’ve written previously about Agile and the benefits it can bring to marketers. Flock helps clients build the marketing organisation design, the skills, the culture, the processes, the governance and KPI’s that drive agility. An important part of enabling an Agile Marketing organisation…Read More
CMO Insights: Personalisation, Privacy, Gaming, Gambling & Lotteries
Flock recently held the latest in its series of CMO Roundtables at Sartoria, Savile Row. Marketing leaders from William Hill, Paysafe, Lottoland, Stars Group and James Barge Director of Public Policy at ISBA (Incorporated Society of British Advertisers) enjoyed some wonderful food, drink and hospitality whilst discussing some of the major topics impacting their consumers,…Read More
How to select the right Martech in six steps?
Flockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…Read More
AI Helps Your Team Deal With The Scale And Complexity Of Modern Day Digital Marketing
Mobile advertising budgets are forecasted to exceed TV in many key markets in 2019, with 80% of that growth made in just the last 5 years – driven largely by video and social mobile platforms. Moreover, eCommerce has grown more than 60% in the last 6 years. These are just two small indicators of the…Read More
Should you keep all of your MarTech eggs in one Agency Basket…
The World of Marketing Technology is expanding at an incredible rate. In 2011 there were around 150 different technology providers in this space around the world, now there are more than 6,500. With so many providers with so much leading edge innovation, across the entire sector, is there any upside in using your agency’s…Read More
A single customer view – five top tips
In most consumer categories, product differentiation is narrowing dramatically, and fast. In automotive for example, the performance of the competitive sector and price cars is very narrow. In fast moving consumer goods the difference between, for example, yoghurt brands, in product terms, is minimal. In financial services, interest rates are the same etc. This means…Read More
Why isn’t my marketing technology stack working?
Why do organisations find it so hard to get their marketing technology in a shape to deliver the accountable utopia that the digital world promises? In helping marketing departments embed a solid technical stack we have identified 5 key barriers to success and inevitably value: Over complicating the solution Working in silos Over complex marketing…Read More