Is It Time For Your Marketing Operations Spring Clean?
Saturday the 20th of March was the first day of Spring! Yay! Here are a few reasons to be cheerful about the next few weeks if you Google “Reasons Why Spring is the Best Season”: Heaps of sunshine after the cold and gloomy winter. Perfect temperatures. More sunny hours in a day. The cutest baby animals. Flowers, flowers everywhere. Fresh breeze. …
Read MoreAFTER COVID-19 – ANTICIPATED MARKETING TRENDS
At Flock, our solutions are always future and consumer led. For us Flockers it is imperative to offer our clients solutions that are fit and well equipped for the future. As the world begins to slowly open up after the disruption caused by COVID-19 and adapt to the ‘new normal’ we have looked forward and…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreHas Covid-19 changed creative production forever? – Flock 333
Covid-19 has meant many advertisers have had to withdraw some advertising and stop creative production video and still shoots. They’ve been forced to use existing footage, use very simple production techniques (film shot on iPhones!), or seek new methods like animation or use of CGI. Flock has asked three top creative production experts what we…
Read MoreMoving to Agile Marketing – Top Tips and Watch Out’s
How consumers connect and interact with brands has changed dramatically. For Marketers to be part of this world, the marketing operations model must evolve, with data and integrated consumer connections at the core. Thus allowing brands to be where the consumers are and talk with them rather than just at them, and react and interact…
Read MoreMarketing Transformation – what Adweek is not telling you…
This year’s Adweek will once again see some of the industry’s finest come together to share their views and expertise on marketing. On the agenda are topics such as the future of data, 24hour connectedness, the role of young talent, branded content, etc., and even the church is getting involved! There is myriad of different…
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