How to Authentically Represent Marginalised Groups
Pride month has arrived with celebrations and parades taking place across the US and UK throughout June/July. This presents the perfect time to discuss the representation of marginalised groups and share our DOs & DON’Ts that brands need to take into consideration when attempting to interact with individuals of their target audiences. In recent years…
Read MorePlatinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…
Read More5 Key Traits of Marketing Transformers
Here at Flock, one of the key service areas we provide revolves around our clients’ People – assessing team skills, building better relationships, and improving ways of working for the likes of McDonald’s, ASDA, Sage, Ford, and Pepsi. But also, help clients to identify and place the world’s best marketing transformation talent through our work with global executive search firm Grace Blue, who has placed candidates for clients…
Read MoreFemale Leaders To Celebrate in 2021
2020 saw the issue of leadership styles come squarely into frame as the world looked to PMs, MPs, and to a wider extent, CEOs and business leaders, to guide us all through crisis. Many articles picked up the question of gender in-country leadership, and asked if the Covid-19 crisis was managed better by female leaders like New…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreCMO Insights: Personalisation, Privacy, Gaming, Gambling & Lotteries
Flock recently held the latest in its series of CMO Roundtables at Sartoria, Savile Row. Marketing leaders from William Hill, Paysafe, Lottoland, Stars Group and James Barge Director of Public Policy at ISBA (Incorporated Society of British Advertisers) enjoyed some wonderful food, drink and hospitality whilst discussing some of the major topics impacting their consumers,…
Read MoreProcurement vs marketing – does it always have to be that way?
The relationship between marketing and procurement is a crucial one. But it can often be tense and sometimes organisationally divisive. So in those companies where the two departments work well – how do they do it? At Flock many of our projects centre around marketing procurement and involve working closely with both marketing and…
Read MoreWhat do Mud, Metallica, Magners and Music have in common? Integrated Marketing!
Being in the aftermath of the festival season, we bring you some of the industry parallels between music festivals and effective marketing integration. Glastonbury, Loves Saves the Day, Hideout, Creamfields, Love Box, Secret Garden, and Bestival. These events are thriving and continue to do so regardless of the economy. 40% of UK festival-goers said that…
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