Are You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreWhat Does A COVID-19 Vaccine Mean For Marketers?
Unless you have been on 24/7 Zoom calls every marketer will have seen the promising early results of Covid vaccine clinical trials. So, what does the potential vaccine mean for marketers? In our work with world-leading advertisers we are well-placed to see how many categories have reacted in the past few days. And, in our…
Read MoreEntering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?
The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading into 2021 that things will, in the near term, get much better. Therefore, we are seeing almost every business reviewing and reorganizing its marketing operations…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreDoes Your Marketing Organization Have The Right Talent To Navigate the Future?
Flock Associates is a marketing transformation consultancy. We help marketing organizations, large and small, transform the way they work, internally and with external partners such as agencies and production companies. We have been at it for almost eight years and have worked with marketing organizations at Ford, McDonalds, Walmart, Citi, SAP, and many others. In…
Read MoreThree ways 2020 has transformed marketing. So far.
Wow. 2020 has been a very, very challenging year. In so many ways. Personally, professionally, culturally. But since my job is to help marketers transform their marketing, I thought I would write about the top three ways this past year has transformed the way marketers need to work. . . forever. 1 “Innovation” is no…
Read MoreAsia is the key for Global Companies Covid-19 rebound plans
100 days that have changed the world! It was on Thursday 23rd January – immediately before the Lunar new year break when millions of Chinese citizens embark on a week long holiday across that vast country to visit relatives – that Chinese officials announced the lockdown in Wuhan in response to increasing concerns about human…
Read MoreCOVID 19: A BRIEFING BASED ON FACTS – An essential guide to what our clients are doing right now.
COVID-19 represents a humanitarian challenge that is unprecedented in recent times. Nations, economies, supply chains, workforces, relationships, sanity and spirits are being tested. Not unsurprisingly the creative minds of the marketing industry have been quick to exercise their opinion. At a time of unknowns, we are going to steer clear of opinions in this briefing…
Read MoreCMO Insights: Personalisation, Privacy, Gaming, Gambling & Lotteries
Flock recently held the latest in its series of CMO Roundtables at Sartoria, Savile Row. Marketing leaders from William Hill, Paysafe, Lottoland, Stars Group and James Barge Director of Public Policy at ISBA (Incorporated Society of British Advertisers) enjoyed some wonderful food, drink and hospitality whilst discussing some of the major topics impacting their consumers,…
Read More