Marketing Technology Review

Marketing Transformation Challenge: To bring data to the heart of building connected consumer experiences through efficient processes, people and marketing technology. To build an integrated Digital Operating Model powered by the right technology. The Solution: Process: Building the necessary processes & governance. People: Aligning the appropriate internal & external services, people and competencies available. Marketing…

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New Digital Eco-system

Marketing Transformation Challenge: To deliver a fresh approach to the IKEA digital Ecosystem to further enable the formulation of strategies and tactics, that foster full integration across channels ensuring customers receive the right content at the right time in the right way. As well as the above marketing objective the business had also been tasked…

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Specifying A Full Marketing Tech Stack

Marketing Transformation Challenge Our client’s, a leading global eCommerce player, marketing technology stack had organically evolved, but needed a reboot for the future. Flock were engaged to make a recommendations of the best marketing technology, structures and training, and build a business case and budget to give a competitive advantage. Solution: Flock’s MarTech expert spent…

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Global Platform Activation

The Marketing Transformation Challenge: To successfully activate a global communications platform across three continents, three time zones and 50 markets for a global drinks company. The Marketing Transformation Solution: A shared technology platform with shared calendars, filing, conference call platform and digital asset management. Project management of the ‘sum of the parts’ and integrated all activity:…

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Are You Marketing Fit for 2021? Take Our Test And Find Out

Get marketing fit with our survey

2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…

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What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…

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Is Next Year’s Marketing Keeping You Awake At Night?

This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…

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AFTER COVID-19 – ANTICIPATED MARKETING TRENDS

At Flock, our solutions are always future and consumer led. For us Flockers it is imperative to offer our clients solutions that are fit and well equipped for the future. As the world begins to slowly open up after the disruption caused by COVID-19 and adapt to the ‘new normal’ we have looked forward and…

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Agile Marketing: Selecting the Right Marketing Technology

At Flock we are often called upon to create Agile Marketing organisations. We’ve written previously about Agile and the benefits it can bring to marketers. Flock helps clients build the marketing organisation design, the skills, the culture, the processes, the governance and KPI’s that drive agility. An important part of enabling an Agile Marketing organisation…

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