Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…

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Five Tricks to Integrate Marketing Teams

card shuffling

The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a trick or a croupier begins a new game, they will shuffle the deck. One of the most recognised card shuffle is the Overhand Shuffle, where…

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5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation

agency appraisal tips

Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…

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Client Agency Relationships: Sharing Is Caring

Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…

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Client-Agency Relationships: People at Heart

People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human connection’ to an organisation and, therefore, it is so important that we continue to assess and optimise the way we all work together. Our Flock…

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Client-Agency Relationships: How To Fix Them?

At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…

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What Is The Agency Model Of The Future?

What are the best agency models, the best creative agency model, the best media agency model? What are the pros and cons of different agency models? What is the Agency Model of the Future? The best advertisers are constantly asking these questions of themselves, their agencies, and of course Flock. At Flock we often help…

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Thinking about running an agency review or going to pitch?

We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…

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Flock paid tribute by Nomad Foods for quick, efficient, pitch process

Happy news this week that our work with Nomad Foods has resulted in another very happy client!  Steve Axe, group chief marketing director at Nomad Foods speaks to Campaign: “Axe paid tribute to Flock Associates for managing an expedited pitch process that ran for three-and-a-half months, instead of six months as was originally planned. Flock will…

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