Flock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…Read More
How to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…Read More
Maximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…Read More
Flockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…Read More
Has Marketing forgotten about creativity?
I recently started at Flock Associates, leading the Creative, Content and Production specialism here. We’re a Marketing Transformation company, and as part of this, we have a fundamental belief in the power of ideas and creativity. As the face of marketing continues to transform, those who win will be the people that leverage new ways of working to…Read More
Lost sight of how your agency can and does add value?
In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…Read More
Duracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process
After having found its permanent home within the Berkshire Hathaway group in early 2016, the infamous Bunny brand has sent out a request-for-information to prospective creative agencies and the review is in its early stages. As the business has been evolving, especially after the acquisition of Berkshire Hathaway, Duracell recently has been taking the opportunity…Read More
Flock Helps Gore to Appoint New Global Media Partner Re-invent GORE-TEX® Brand Communications
Earlier this year, W.L. Gore & Associates embarked on a search for a new global media agency solution. Better known as the company that created the modern performance apparel GORE-TEX® fabrics, Gore took the decision to review the global agency ecosystem of its fabrics division. The goal to develop a rejuvenated brand strategy that reflects…Read More
Flock Associates is recognised by the Irish Institute of Advertising Practitioners as an accredited Pitch Consultant.
Flock Associates is proud to have been recognised this morning by the Institute of Advertising Practitioners in Ireland (IAPI). The IAPI along with the AAI makes sure that not everybody can claim to be a Pitch Consultant by setting guidelines and requirement for people to be accredited and recognised as such. As the category of…Read More
Media Pitch and Media Consolidation Timing and Management
Is there a ‘right time’ to pitch your media? Over the past year there have been some pretty big media pitches and media consolidations announced – Vodafone, Heinz, Microsoft and numerous other large local market clients have all taken the decision to review their media agency arrangements. It seems that yet more are to come…Read More