Evolution of Representation: Measuring Progress of Diversity and Inclusion

Evolution of Representation

Earlier this year, Flock partnered with ISBA (Incorporated Society of British Advertisers) to create a practical guide for marketers to think more deeply about their marketing endeavours and whether they are authentically representing their audience. Representation of a Nation established A.C.T, a 3-step framework which stands for Accountability, Collaboration and Trading, enabling brands to elicit…

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Prioritising Disability Inclusion

In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas and is evident in the census results, showing disabled talent underrepresented in our industry at just 9% vs 20% working age population. Unsurprisingly this also…

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Flock’s “Representation of a Nation” Guide: Diversity through Our Eyes.

Here at Flock, we’re serious about diversity and inclusion. That’s why we partnered with the Incorporated Society of British Advertisers (ISBA) to produce the “Representation of a Nation” guide, filled with practical advice for marketers wishing to become more diverse and inclusive. In it, we laid out three main steps to eliciting change in the…

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Marketers and Mental Health

In a recent survey of 7,000 marketing professionals an astonishing 83% said they felt burned out. Marketers had the worst result out of all the other departments within these companies. It is therefore very likely that you, your peers, staff, and agency colleagues are suffering with our Mental Health. I know that I personally have…

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How To Action Diversity & Inclusion in Marketing

In partnership with ISBA we recently launched “Representation of a Nation“, a Diversity and Inclusion guide highlighting the importance and value of D&I for our industry, with practical advice for marketers on how to elicit change. In the guide we provide recommendations on how businesses can A.C.T through steps in Accountability, Collaboration and Trading and…

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