Black History Month at Flock
We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced. Last year at Flock we spent the month focusing on cognitive bias and looking at ways we can be reflective and accountable when it comes to the bias that we all possess. When celebrating…
Read MoreHow to Authentically Represent Marginalised Groups
Pride month has arrived with celebrations and parades taking place across the US and UK throughout June/July. This presents the perfect time to discuss the representation of marginalised groups and share our DOs & DON’Ts that brands need to take into consideration when attempting to interact with individuals of their target audiences. In recent years…
Read MoreEvolution of Representation: Measuring Progress of Diversity and Inclusion
Earlier this year, Flock partnered with ISBA (Incorporated Society of British Advertisers) to create a practical guide for marketers to think more deeply about their marketing endeavours and whether they are authentically representing their audience. Representation of a Nation established A.C.T, a 3-step framework which stands for Accountability, Collaboration and Trading, enabling brands to elicit…
Read MorePrioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas and is evident in the census results, showing disabled talent underrepresented in our industry at just 9% vs 20% working age population. Unsurprisingly this also…
Read MoreFlock’s “Representation of a Nation” Guide: Diversity through Our Eyes.
Here at Flock, we’re serious about diversity and inclusion. That’s why we partnered with the Incorporated Society of British Advertisers (ISBA) to produce the “Representation of a Nation” guide, filled with practical advice for marketers wishing to become more diverse and inclusive. In it, we laid out three main steps to eliciting change in the…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MorePushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion
Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the LGBTQ+ community is far from over. Being truly authentic in having an inclusive culture means going further to understand more than you can see to…
Read MoreMarketers and Mental Health
In a recent survey of 7,000 marketing professionals an astonishing 83% said they felt burned out. Marketers had the worst result out of all the other departments within these companies. It is therefore very likely that you, your peers, staff, and agency colleagues are suffering with our Mental Health. I know that I personally have…
Read MoreHow To Action Diversity & Inclusion in Marketing
In partnership with ISBA we recently launched “Representation of a Nation“, a Diversity and Inclusion guide highlighting the importance and value of D&I for our industry, with practical advice for marketers on how to elicit change. In the guide we provide recommendations on how businesses can A.C.T through steps in Accountability, Collaboration and Trading and…
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