Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…

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Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

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Five Tricks to Integrate Marketing Teams

card shuffling

The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a trick or a croupier begins a new game, they will shuffle the deck. One of the most recognised card shuffle is the Overhand Shuffle, where…

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Advice for Growing Businesses this Thanksgiving


Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are so thankful for our Flock family, amazing clients, our continued business and the list goes on.   Looking back to when we started eight years ago, we were the small kids on the block, or if you asked…

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How Better Behaviours Can Give You The Advantage​

I think its fair to say everybody has their good and bad days when it comes to the work they do.  Some days everything seems to be going your way – you hit deadlines, the staff are pleased, you win business, you get praise, but on others a day it can suck.  People don’t turn up to a meeting, you don’t get…

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Building A Data Strategy In 7 Sprints

CEOs and CMOs have had ‘data strategy’ on their agenda for a while… It’s probably fair to say that the landscape constantly changes, as more data became available over the recent years, but also new restrictions like GDPR. We have seen Agency Ecosystems being changed in some areas to focus more on “science-based agencies”. Most…

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Fortitude: What It Takes To Survive Great Transformation

We are currently working with a large client to help them transform their marketing function. It’s an enormous undertaking and the CMO is on point, with several members of her leadership team involved. (Note: CMO’s and their leadership teams are always under pressure. But that is especially true in this time of COVID. Revenues are…

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Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…

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What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…

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