How to Build a Marketing Data Strategy in Seven Sprints
At Flock we are sometimes asked to do a Marketing Data Audit or build a Marketing Data Warehouse or “Lake”. In many instances what the advertiser really wants is fully comprehensive Marketing Data Strategy, but perhaps does not know that is what they want, or how to build one. It is not surprising that many…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreThe Value of Values
Independent, innovative, inspiring change and integrity are the Flock brand values and we are proud of them. We put them squarely in our Creds, we use them as a sharp-edged tool to make decisions about the work we do and importantly they influence the type of people that want to work for us. In fact,…
Read More5 Top Tips For A Successful Workshop
Just got back from facilitating a two day workshop for a major global brand who employees over 86k employees, so I thought I’d share some tips and things that work well. Location, Location, Location Ok, so we were lucky to be abroad, but the key element is the room. Don’t scrimp on size or having…
Read MoreFlockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
Read More4 Ways to Transform Your Marketing
When looking to transform your marketing, it is valuable to take a step back and question yourself. Are you asking the right questions to solve your problems? What are your marketing ingredients, are they the recipe for success? Flock’s MD EMEA, Kieron Matthews, presented last week at Marketing Week Live sharing how to ‘Transform your…
Read MoreRecipe for Change
It’s impossible to turn on the TV without seeing a food-based programme. Netflix’s Chefs Table, C4’s Bakeoff, BBC’s MasterChef and the Best of British Takeaways which I watched in bed last night. It’s the hunt for the British obsession with takeaway which according to NPD now amounts of a market value of £4.2billion which is up 73% in the last 10 years. Despite…
Read MoreAn Answer is Only as Good as the Question
I was asked the other day, “what does marketing transformation mean?” and it got me thinking that it’s a phrase that is often used, but rarely defined. No issue with that, we’ve all ridden the tide of marketing norms that have hit us in recent years. Content is king, media first, digital first, mobile first,…
Read MoreMarketing Transformation – 2019 CMO to do list
There is a surplus of marketing predictions for 2019. I’ve read all of them but have to say that some are “science fiction” and written to grab attention whilst others are “known knowns” and are perennial topics. Furthermore, nearly all tend to centre on the “what” trends: what will be hot, what will consumers think/want/do…
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