How to Win Big at Category Planning
Time to take a step back, review the previous 12 months and plan for the year ahead. The decisions made now really are the cornerstone of the Procurement year to come, but how to win big? We’ve got a few tips to help you out: Stakeholder Alignment & Strategy – who do you need to…
Read MoreMarketing Transformation: The Power of Culture and Confidence
In Flock’s work helping companies transform their marketing, there are two critical success factors that are often overlooked: culture and confidence. When we are approached by clients, they often want to discuss structures, processes, agencies, technologies and more. With good reason, as these are essential components to their change programmes. However, they often do not…
Read MoreThe barriers to integrated marketing and how to reduce their impact
Integrated Marketing. It is not a new concept and is broadly understood by marketing professionals, but it remains woefully underexploited and, as such, can still serve as a huge source of competitive advantage for companies. When the individual elements of marketing are successfully combined, the total value of the creation is far greater than the…
Read MoreSix Steps of Marketing Transformation for Automotive Marketers
Marketing never stands still, and in the automotive industry it is moving faster than ever. Simply put, the consumer is reinventing the path to purchase every day, and marketers are struggling to keep up. Automotive marketing is more difficult to transform than some other categories. Here are just a few of the challenges facing a…
Read MoreThe Big Marketing Idea for the Hospitality Industry
In an article that we published earlier this year we suggested that marketers could learn from how luxury hotels share information and data internally, to improve their own marketing integration and effectiveness. Let us take a look back into the hospitality sector, but this time to analyse some of the Big Ideas that hotel brands are…
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