Flock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreAgile Marketing: Selecting the Right Marketing Technology
At Flock we are often called upon to create Agile Marketing organisations. We’ve written previously about Agile and the benefits it can bring to marketers. Flock helps clients build the marketing organisation design, the skills, the culture, the processes, the governance and KPI’s that drive agility. An important part of enabling an Agile Marketing organisation…
Read MoreTop 10 Marketing Technology Trends in 2020
2019 is almost coming to an end, and we’ve compiled 10 Marketing Technology trends in advertising that marketers should look out for in 2020.
Read MoreFlockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
Read MoreDigital Transformation – Shopping in a Digital World – Revisited During a Pandemic
The crisis has many losers but also winners. Those with a solid eCommerce strategy are more likely to survive in difficult times. We have seen some very interesting ‘rebound strategies’ from retailers. With severe restrictions on what stores are allowed to do during lockdown, some companies have adapted and been innovative to take advantage of…
Read MoreDigital Transformation – Grocery Shopping in a Digital World
The market started to shift significantly in 2018 where, for the first time, more consumers (54%) started their search on Amazon as opposed to Google (Jumpshot Report, 2018). This shift from the search engines (Google, Bing, Baidu) which were built for the key purposes of selling advertising space to retailers (Amazon, WalMart, Kelko, Alibaba, Boots)…
Read MoreHow to select the right Martech in six steps?
Flockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreAI Helps Your Team Deal With The Scale And Complexity Of Modern Day Digital Marketing
Mobile advertising budgets are forecasted to exceed TV in many key markets in 2019, with 80% of that growth made in just the last 5 years – driven largely by video and social mobile platforms. Moreover, eCommerce has grown more than 60% in the last 6 years. These are just two small indicators of the…
Read MoreShould you keep all of your MarTech eggs in one Agency Basket…
The World of Marketing Technology is expanding at an incredible rate. In 2011 there were around 150 different technology providers in this space around the world, now there are more than 6,500. With so many providers with so much leading edge innovation, across the entire sector, is there any upside in using your agency’s…
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