A single customer view – five top tips
In most consumer categories, product differentiation is narrowing dramatically, and fast. In automotive for example, the performance of the competitive sector and price cars is very narrow. In fast moving consumer goods the difference between, for example, yoghurt brands, in product terms, is minimal. In financial services, interest rates are the same etc. This means…
Read MoreWhy isn’t my marketing technology stack working?
Why do organisations find it so hard to get their marketing technology in a shape to deliver the accountable utopia that the digital world promises? In helping marketing departments embed a solid technical stack we have identified 5 key barriers to success and inevitably value: Over complicating the solution Working in silos Over complex marketing…
Read More“To app or not to app?” The case for and against developing an app for your business.
One of the headaches facing businesses today is which direction their mobile strategy should take. Whether or not a business should have a mobile strategy is no longer a question, of course, it is a given. There are a multitude of devices and platforms to consider when going down the app route, each requiring a…
Read MoreWhich retailers are winning at omni-channel and how can I be one of them?
Nowadays, consumers expect a lot from their shopping experiences. Sure we can shop online, but we want to be able to start an order on mobile, continue it on an iPad and finish it off at our computer during our lunch break, all without having to refill our basket. The customer journey must be seamlessly…
Read More