Flock’s “Representation of a Nation” Guide: Diversity through Our Eyes.
Here at Flock, we’re serious about diversity and inclusion. That’s why we partnered with the Incorporated Society of British Advertisers (ISBA) to produce the “Representation of a Nation” guide, filled with practical advice for marketers wishing to become more diverse and inclusive. In it, we laid out three main steps to eliciting change in the…
Read More3 New Tools To Check Your “Media Health”
After a bumpy 2020, hand on heart, how healthily would you say your media is functioning right now? With so many scrambling to find new efficiencies, new ways of working, and even new team structures, do you feel you know the value of your media now? After listening to our clients’ needs and concerns, we…
Read MorePutting the “human” back into Human Resources
Last year, despite (or because of) all the bad news and Covid-related changes, it felt like teams in offices around the world made more of an effort to stay connected. It’s only when you don’t have the 5-minute coffee machine chats, the cheeky beers around the corner, the informal chats wherever you choose to have…
Read MoreHow To Win At Working and Non-Working Media
Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of your minds! So we thought we’d provide a definitive outline, on top of our working/non-working marketing outline and guides right here Clarifying it: In simple terms, “non-working media” is the portion…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreFOCUS, SIMPLIFY & DELIVER BRILLIANT BASICS – How to maximise media investments in the current climate.
As the advertising industry, like so many others, is challenged during these unprecedented times, now more than ever is the time to simplify, remove complexity and focus on brand purpose, humanity and delivering brilliant media and marketing basics.
Read MoreFlock Media 2020 Forum; what you should be focusing on in 2020
Our Flock Media 2020 Forum was held last Thursday at CNBC’s news studio, where we were delighted to host 30+ senior leaders in media, procurement and marketing from high profile, global brands. We launched the forum with highlights from the World Economic Forum presented by CNBC news anchor Joumanna Bercetche, senior correspondent Arjun Kharpal, producer…
Read MoreLooking Back on Creativity in 2019
“What will the new year bring?” That’s always the big question in early January. Before we look at the year ahead, let’s have a quick look at some of the highlights of 2019. Detox Chai-Soy-Latte in hand, ready, steady, let’s go… 2019 seems to have been all about data, big data and even bigger data……
Read MoreMedia Transformation vs Media Change
Many advertisers want to exploit “mass personalisation” where they use data, technology and talent to personalise their communication to individuals on a large scale. Many look to their agencies to achieve this, sometimes running a pitch to try and achieve the desired result. Others, hastily embark on an in-housing exercise. These approaches rarely work, often…
Read MoreProgrammatic Media, The Law, and Marketing Transformation
Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General Counsel at Verizon Media, and Jo Holdaway, Chief Data Officer at ESI Media and current Chair of the AOP, and the panel was chaired by…
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