Are you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the following: Growth in digital opportunities has led to a rise in in-house agencies, with 74% being established in the last five years. In just the…
Read MoreHighlights from Henry Stewart Creative Ops Europe 2021
Yesterday I joined Europe’s leading conference dedicated to Creative Operations, organised by the lovely folks from Henry Stewart Events. Flock already partnered with Henry Stewart Events last year, when our CEO Simon Francis moderated a panel discussion around In-housing and we were scheduled to lead a workshop at the NYC event, but then Corona happened……
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
Read MoreFemale Leaders To Celebrate in 2021
2020 saw the issue of leadership styles come squarely into frame as the world looked to PMs, MPs, and to a wider extent, CEOs and business leaders, to guide us all through crisis. Many articles picked up the question of gender in-country leadership, and asked if the Covid-19 crisis was managed better by female leaders like New…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreI run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process in order to adjust their existing agency relationships. This may surprise you, but more often than not we advise clients to NOT put their current agency in…
Read MoreTop 5 key themes from Creative Operations Conference London
Flock recently had the privilege to partner with The Creative Operations Conference in London. We hosted a panel of experts discussing “In-housing, out-sourcing, freelancing and more…” and attended many of the speeches, panels, and demonstrations.At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years:…
Read MoreWhat’s the future of Marketing Operations? – Flock 333
As part of our 333 series, we ask three marketing experts, three questions, in a three minute read. Here we ask 3 marketing leaders – what’s the future for marketing operations? We asked three questions to an expert panel below and their answers follow. 1 Clearly Marketing Operations are affected by the COVID-19 crisis, but…
Read MoreCMO Insights – The Marketing Department of the Future
Last week Flock hosted the latest in our series of Chief Marketing Officer Roundtables, and we were delighted to welcome marketing leaders from multinational businesses in a range of sectors including hospitality, sports & apparel, spirits and telecommunications. The venue was the Library Room of the newly opened Gezellig restaurant, in London’s Holborn. Gezellig is…
Read MoreMoving to Agile Marketing – Top Tips and Watch Out’s
How consumers connect and interact with brands has changed dramatically. For Marketers to be part of this world, the marketing operations model must evolve, with data and integrated consumer connections at the core. Thus allowing brands to be where the consumers are and talk with them rather than just at them, and react and interact…
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