Outsourcing versus in-house: The marketing Hokey Cokey
In or out? No, we aren’t talking about Brexit but another hot topic for CMOs. As a marketing leader, what marketing activity should you outsource and what should you bring.
Marketing Capabilities
Capability development in a Millennial world
How companies need to adapt their capability development approach to suit a Millennial workforce. We are all familiar with the mantra ‘our people are our most powerful asset’, but with.
Marketing Capabilities – 7 key steps to success
In a recent Marketing Capabilities study conducted for the World Federation of Advertisers by our own Maarten Albarda: 71% of leading global companies said that marketing was key to their.
Why and when to hire a marketing project manager?
Marketing projects like product launches, major new campaigns (especially global or international campaigns) or brand repositioning are now highly complicated enterprises. Often they require the seamless management and integration of.
“To app or not to app?” The case for and against developing an app for your business.
One of the headaches facing businesses today is which direction their mobile strategy should take. Whether or not a business should have a mobile strategy is no longer a question,.
Technology: transform your life, transform your marketing
Once again it is time for CES. Technology is king and the smartest innovations in the world are brought together to be admired, celebrated and lusted after. Some of the.
Marketing Technology Implementation – 5 pitfalls to avoid at all cost
In these times of hyper-competition with fewer new customers to win, Chief Marketing Officers (CMOs) are increasingly looking to customer-centricity, or wrestling to integrate channels and trying to offer more.
Marketing Capability Development: most marketers spend lots and measure zero
Flock’s Maarten Albarda, recently collaborated with the World Federation of Advertisers (WFA) on a piece of research covering the topic of building Marketing Capabilities within companies. The results were not.
Integrated Digital Marketing – The Emarketeers iSkills Survey
At Flock we love an integrated marketing fact or two… Here is our synopsis of a very handy piece of research by Emarketeers – the full version available here. Emarketeers.
Smart Technology, Smart Marketing Integration?
This past January CES was back and smarter than ever. Making the headlines this year was a ‘smart doll called Mother’ which is as the names states, is a digital replacement for.
Five Marketing Integration New Year Resolutions
In many cultures around the world the New Year is marked by people making “New Year’s Resolutions”; promises to themselves to help them improve, and achieve their goals. We thought.
Is a Chief Integration Officer the Answer for Marketing?
We recently came across an interesting article by Bryan Kramer, President and CEO of PureMatter, where he argues that the Social Gold Rush is over. He describes likes, shares and.