Media
The WFA Media Charter – Advertisers Rise Up and Be Brave!
Written by John Partridge & Oliver Orchard The WFA recently published a Global Media Charter covering 8 principles for partnership. It is a bringing together of those areas most dear to the hearts of digital advertisers; the areas that they feel are currently the most under-serviced. The work the WFA have put into this initiative…
Read MorePerfect Digital Storm: Do You Have Visibility?
A perfect Digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the least quarter of 2018. This will not be a vintage year as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika…
Read MoreAgency compensation: towards a deliverable driven project model
As was the case in previous years, Adweek Europe was held in London last week, and hilariously, it took place in the same week that the UK started its formal EU divorce proceedings known as Brexit. Calling the event a European event was a bit of a stretch, not only due to its location (London),…
Read More4 Steps To Get Your Working/ Non-Working Marketing Mix Right
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get the balance right for your company? So, we’ve decided to share our definitive “how-to”. Enjoy! Background. In large traditional advertisers like FMCG, it was desirable…
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