Global Capability Assessment & Global Organisational Design

Marketing Transformation Challenge: To understand the Ford Marketing capabilities against the marketing changes of the future. To build a world-class Marketing Organisational Design. The Solution: Assess the capabilities of global marketing team using the Flock Capability Assessment Tool Gap analysis of capabilities Insourcing versus outsourcing recommendations in six key marketing disciplines Evaluation of Global and…

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The Best Remuneration Model for Your Influencer Marketing Agency 

Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…

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Understanding the Three Key Factors to Agile Transformation

A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5 – 10 x increase in speed of decision making, and a 30%-point rise in employee engagement.    But as a busy, pressured CMO fighting to balance…

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How To Run a Successful Pitch

Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with the most important goal in mind – bringing together what belongs together.   Over time, we have carried out pitches for our clients that include Ford,…

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Marketing Capability Assessment

MARKETING TRANSFORMATION CHALLENGES How to ensure the marketing team have the skills required to deliver stretching growth objectives? How to ensure every marketing team member has a personal development plan that meets their ambitions and ensures retention of the best talent? THE FLOCK SOLUTION Configuration of the Flock Marketing Competency Model to create a bespoke…

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Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

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Marketing Organisation Design

Marketing Transformation Challenge: Cathay Pacific wanted to transform their existing marketing organisation design, outputs and outcomes to deliver seamless customer experience and marketing excellence. The Solution: Delivering a 1-day workshop in Hong Kong to senior key stakeholders and help them build a view of what are the required changes within their teams that will impact…

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5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation

agency appraisal tips

Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…

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World-Class Marketing Ways Of Working

Marketing Transformation Challenge: To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture. The Solution: Helped the European Marketing team to align around priority work-streams and deliverables Identified stakeholder…

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Client Agency Relationships: Sharing Is Caring

Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…

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