Global Capability Assessment & Global Organisational Design
Marketing Transformation Challenge: To understand the Ford Marketing capabilities against the marketing changes of the future. To build a world-class Marketing Organisational Design. The Solution: Assess the capabilities of global marketing team using the Flock Capability Assessment Tool Gap analysis of capabilities Insourcing versus outsourcing recommendations in six key marketing disciplines Evaluation of Global and…
Read MoreThe Best Remuneration Model for Your Influencer Marketing Agency
Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…
Read MoreUnderstanding the Three Key Factors to Agile Transformation
A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5 – 10 x increase in speed of decision making, and a 30%-point rise in employee engagement. But as a busy, pressured CMO fighting to balance…
Read MoreHow To Run a Successful Pitch
Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with the most important goal in mind – bringing together what belongs together. Over time, we have carried out pitches for our clients that include Ford,…
Read MoreMarketing Capability Assessment
MARKETING TRANSFORMATION CHALLENGES How to ensure the marketing team have the skills required to deliver stretching growth objectives? How to ensure every marketing team member has a personal development plan that meets their ambitions and ensures retention of the best talent? THE FLOCK SOLUTION Configuration of the Flock Marketing Competency Model to create a bespoke…
Read MoreMarketing Organisation Design
Marketing Transformation Challenge: Cathay Pacific wanted to transform their existing marketing organisation design, outputs and outcomes to deliver seamless customer experience and marketing excellence. The Solution: Delivering a 1-day workshop in Hong Kong to senior key stakeholders and help them build a view of what are the required changes within their teams that will impact…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreWorld-Class Marketing Ways Of Working
Marketing Transformation Challenge: To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture. The Solution: Helped the European Marketing team to align around priority work-streams and deliverables Identified stakeholder…
Read More5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…
Read MoreCreating A Content Focused Marketing Department
The Marketing Transformation Challenge: To help the client become a more consumer focused, content led marketing organisation. The Marketing Transformation Solution: Flock worked with the client to develop a new marketing process that put content development and campaign integration at the heart of marketing planning. Specified content oriented roles and responsibilities within the organisation. Trialled the new…
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