Global Capability Assessment & Global Organisational Design

Marketing Transformation Challenge: To understand the Ford Marketing capabilities against the marketing changes of the future. To build a world-class Marketing Organisational Design. The Solution: Assess the capabilities of global marketing team using the Flock Capability Assessment Tool Gap analysis of capabilities Insourcing versus outsourcing recommendations in six key marketing disciplines Evaluation of Global and…

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7 Signs Your Organization is Working in Silos

Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be the primary reason for this, the reorganization of company structures proves to be an advantageous opportunity to accommodate one of the biggest challenges in the…

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Marketing Capability Assessment

MARKETING TRANSFORMATION CHALLENGES How to ensure the marketing team have the skills required to deliver stretching growth objectives? How to ensure every marketing team member has a personal development plan that meets their ambitions and ensures retention of the best talent? THE FLOCK SOLUTION Configuration of the Flock Marketing Competency Model to create a bespoke…

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Marketing Organisation Design

Marketing Transformation Challenge: Cathay Pacific wanted to transform their existing marketing organisation design, outputs and outcomes to deliver seamless customer experience and marketing excellence. The Solution: Delivering a 1-day workshop in Hong Kong to senior key stakeholders and help them build a view of what are the required changes within their teams that will impact…

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The Importance of Nurturing Company Culture

Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of contention between organisations and their employees. What the leaders of an organisation might think constitutes a good and productive workplace culture, isn’t necessarily what the…

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World-Class Marketing Ways Of Working

Marketing Transformation Challenge: To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture. The Solution: Helped the European Marketing team to align around priority work-streams and deliverables Identified stakeholder…

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Creating A Content Focused Marketing Department

The Marketing Transformation Challenge: To help the client become a more consumer focused, content led marketing organisation. The Marketing Transformation Solution: Flock worked with the client to develop a new marketing process that put content development and campaign integration at the heart of marketing planning. Specified content oriented roles and responsibilities within the organisation. Trialled the new…

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Building a ‘Better than the Best’ Global Marketing Organisational Design & Operating Model

The Marketing Transformation Challenge To shift from a local market to a global RACI and process in which to deliver the new strategic vision for 2020. The Marketing Transformation Solution A three day workshop with the GMO team to develop and implement policies, frameworks, processes, tools and governance, delivering the best global marketing function in…

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The Best Remuneration Model for Your Influencer Marketing Agency 

Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…

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Understanding the Three Key Factors to Agile Transformation

A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5 – 10 x increase in speed of decision making, and a 30%-point rise in employee engagement.    But as a busy, pressured CMO fighting to balance…

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