Are You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreEntering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?
The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading into 2021 that things will, in the near term, get much better. Therefore, we are seeing almost every business reviewing and reorganizing its marketing operations…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
Read MoreWhat Is The Future of Marketing In a Post-Cookie World? – Flock 222
This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreHow to Build a Marketing Data Strategy in Seven Sprints
At Flock we are sometimes asked to do a Marketing Data Audit or build a Marketing Data Warehouse or “Lake”. In many instances what the advertiser really wants is fully comprehensive Marketing Data Strategy, but perhaps does not know that is what they want, or how to build one. It is not surprising that many…
Read MoreThe Importance of Defining Roles & Responsibilities and Clear KPI’s
The ongoing COVID-19 crisis has shown advertisers how important a well thought-through marketing process is in order to produce quality output without endless approval rounds and exhausted teams. In many cases it has simplified the process overnight, the question is, will be go back to old ways of working. I hope not. Staying close to…
Read MoreAFTER COVID-19 – ANTICIPATED MARKETING TRENDS
At Flock, our solutions are always future and consumer led. For us Flockers it is imperative to offer our clients solutions that are fit and well equipped for the future. As the world begins to slowly open up after the disruption caused by COVID-19 and adapt to the ‘new normal’ we have looked forward and…
Read MoreAuto manufacturers are building cars again. How will this impact marketing?
Let’s start with the production line of the future (present actually), what will it look like? A few examples, according to an article in the Sunday Times, Ford in Dagenham East London, workers are required to fill in daily health assessments, temperature scanners and social distancing will also play a part in safely bringing back…
Read MoreThree ways 2020 has transformed marketing. So far.
Wow. 2020 has been a very, very challenging year. In so many ways. Personally, professionally, culturally. But since my job is to help marketers transform their marketing, I thought I would write about the top three ways this past year has transformed the way marketers need to work. . . forever. 1 “Innovation” is no…
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