8 Key Marketing Procurement Observations Made at ProcureCon 2022

Flock was delighted to be an event sponsor at the ProcureCon Marketing Conference this year. In addition to having continuous one-on-one meetings each day Flock hosted a roundtable discussion on advanced remuneration techniques. After attending many seminar sessions and interactions with fellow attendees, we have pulled together a list of key observations: Inflation and Recession…

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5 Urgent Priorities for Media Directors

There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety topics, sustainability, privacy, the shift to a cookie-less world, geopolitics impact, and advertising legislation e.g., High in Fat Sugar or Salt (HFSS). The list could…

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Global Media Review

Marketing Transformation Challenge: To optimize the way Media is planned, bought and optimized to offer short and long term benefits in an age of personal marketing. The Solution: Gather agency audit costs and performance Run an RFP to appoint a global media auditor to enable media price/quality and technology benchmarking Run a media agency assessment…

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Global Media Agency Realignment Saves Hundreds of Millions and Builds Platform for the Future

Marketing Transformation Challenge: After 13 years working with one media agency partner, the challenge was to upgrade the media agency model to drive greater strategic and commercial effectiveness The Solution Comprehensive data gathering, consolidation and analysis exercise to understand global and local capabilities, requirements and transition needs of the organisation Build a comprehensive and structured…

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Global Media Planning and Buying Pitch

Marketing Transformation Challenge: EY required a review of their Global Media and buying across 19 divisions and 50 markets The Solution: Ran a global pitch customer experience driven thinking, with a premium on cut-through creative and innovative solutions  Identified a need for new channel planning guidelines, and central control Outputs and Benefits: New channel plan…

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Client Agency Relationships: Sharing Is Caring

Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…

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10 Recommendations For a New Olympic Sponsors Marketing Manual

The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…

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Client-Agency Relationships: How To Fix Them?

At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…

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Consolidation of Global Media making over $1.4million savings

Marketing Transformation Challenge To establish the global media spend and move from a local market led media agency model to a consolidated global media agency to leverage buying power for a FTSE 150 tech company. The Marketing Transformation Solution: Run a comprehensive data gathering, consolidation and analysis exercise across 15 global markets and two market…

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Do You Need Help With Your Agency Reviews?

Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…

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