Global Media Review
Marketing Transformation Challenge: To optimize the way Media is planned, bought and optimized to offer short and long term benefits in an age of personal marketing. The Solution: Gather agency audit costs and performance Run an RFP to appoint a global media auditor to enable media price/quality and technology benchmarking Run a media agency assessment…
Read MoreGlobal Media Agency Realignment Saves Hundreds of Millions and Builds Platform for the Future
Marketing Transformation Challenge: After 13 years working with one media agency partner, the challenge was to upgrade the media agency model to drive greater strategic and commercial effectiveness The Solution Comprehensive data gathering, consolidation and analysis exercise to understand global and local capabilities, requirements and transition needs of the organisation Build a comprehensive and structured…
Read MoreGlobal Media Planning and Buying Pitch
Marketing Transformation Challenge: EY required a review of their Global Media and buying across 19 divisions and 50 markets The Solution: Ran a global pitch customer experience driven thinking, with a premium on cut-through creative and innovative solutions Identified a need for new channel planning guidelines, and central control Outputs and Benefits: New channel plan…
Read MoreConsolidation of Global Media making over $1.4million savings
Marketing Transformation Challenge To establish the global media spend and move from a local market led media agency model to a consolidated global media agency to leverage buying power for a FTSE 150 tech company. The Marketing Transformation Solution: Run a comprehensive data gathering, consolidation and analysis exercise across 15 global markets and two market…
Read More8 Key Marketing Procurement Observations Made at ProcureCon 2022
Flock was delighted to be an event sponsor at the ProcureCon Marketing Conference this year. In addition to having continuous one-on-one meetings each day Flock hosted a roundtable discussion on advanced remuneration techniques. After attending many seminar sessions and interactions with fellow attendees, we have pulled together a list of key observations: Inflation and Recession…
Read More5 Urgent Priorities for Media Directors
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety topics, sustainability, privacy, the shift to a cookie-less world, geopolitics impact, and advertising legislation e.g., High in Fat Sugar or Salt (HFSS). The list could…
Read More31% savings through media consolidation
The Marketing Transformation Challenge: To quickly deliver efficiency savings by consolidating £90m media buying into one agency. Leverage the increased buying power to drive savings, higher ROI and shareholder value. The Marketing Transformation Solution: Alignment of multiple stakeholders across different businesses to a consolidated Media RFP, agency shortlist and agile review process. Design and delivery…
Read MoreClient Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…
Read More10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…
Read MoreClient-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…
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