Flock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreHow to G.R.O.W. the Brilliance of your Marketing Team
For many marketers, late Summer is the time when personal development plans (PDP) are set or given a half-year review. With that in mind, I thought it would be timely to re-share a tried and tested model that ensures PDP sessions go well, both for the Manager and Team Members. “Coaching focuses on future possibilities,…
Read MoreLost sight of how your agency can and does add value?
In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…
Read MoreThe greatest ad ever and how to be a leader in marketing
As the snow fell on Friday and I had abandoned my wife’s Fiat 500 at the bottom of our off-road drive my thoughts quickly turned to one of my hero’s Sir Ernest Shackleton or “The Boss” as he was affectionately known. His story is well known, but if you don’t know it there are plenty…
Read MoreCapability development in a Millennial world
How companies need to adapt their capability development approach to suit a Millennial workforce. We are all familiar with the mantra ‘our people are our most powerful asset’, but with employee retention levels on the rise, it seems not all companies are expert at hanging on to these powerful assets. Retention is particularly challenging for…
Read MoreMarketing Capabilities – 7 key steps to success
In a recent Marketing Capabilities study conducted for the World Federation of Advertisers by our own Maarten Albarda: 71% of leading global companies said that marketing was key to their growth However only 54% thought that they were World Class marketers Only 48% of CMO’s were responsible for developing marketing capability plans Only 39% of…
Read MoreMarketing Capability Development: most marketers spend lots and measure zero
Flock’s Maarten Albarda, recently collaborated with the World Federation of Advertisers (WFA) on a piece of research covering the topic of building Marketing Capabilities within companies. The results were not great. Many companies today have a “people” statement in their corporate manifestos, visions or operating principles. Statements like “Our people are our most important asset”…
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