Why isn’t my marketing technology stack working?
Why do organisations find it so hard to get their marketing technology in a shape to deliver the accountable utopia that the digital world promises? In helping marketing departments embed a solid technical stack we have identified 5 key barriers to success and inevitably value: Over complicating the solution Working in silos Over complex marketing…
Read MoreWhich retailers are winning at omni-channel and how can I be one of them?
Nowadays, consumers expect a lot from their shopping experiences. Sure we can shop online, but we want to be able to start an order on mobile, continue it on an iPad and finish it off at our computer during our lunch break, all without having to refill our basket. The customer journey must be seamlessly…
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