The Global Creative Pitch
Marketing Transformation Challenge: To drive marketing fitness through the creation of an agile, more efficient, future-proof global agency model, building brand love and trust via connected consumer experiencess The Solution: Held workshop with Ford to develop future-proof, agile agency model Conducted holding company screening & industry benchmarking analysis Developed an RFI and RFP for global…
Read MoreMulticultural Agency Strategy
Marketing Transformation Challenge: To assess the present state of ways of working between Ford and Multicultural creative agencies. To review the multicultural agency landscape and present recommendations for improvement to serve the US market. The Solution: Conducted qualitative research into ways of working between Ford and multicultural agencies Recommendation for deep dive into current working…
Read MoreLearn How to Measure Your Authentic Representation
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month. Previously, we touched on the importance of representing marginalised groups and what it means to have…
Read MoreMake Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read MoreThe Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…
Read MoreCreating A Bespoke Creative Agency Resource
Marketing Transformation Challenge: Reduce the duplication of agency resource across McDonald’s U.S. Marketing Communications and align with a more integrated and digital first model. The Solution: To create a bespoke agency specifically built to serve McDonald’s needs, constructed by one of McDonald’s agency holding company group partners – Omnicom, Publicis, and WPP Facilitated 3 alignment…
Read MoreHighlights from Henry Stewart Creative Ops Europe 2021
Yesterday I joined Europe’s leading conference dedicated to Creative Operations, organised by the lovely folks from Henry Stewart Events. Flock already partnered with Henry Stewart Events last year, when our CEO Simon Francis moderated a panel discussion around In-housing and we were scheduled to lead a workshop at the NYC event, but then Corona happened……
Read MoreHenry Stewart Tell Us What’s In Store At Creative Operations Europe 2021
Henry Stewart’s annual event Creative Operations Europe is coming up on March 11, and we caught up with their Head of Marketing Aleesha Nagra to find out more about what’s in store for attendees. Q1. How has COVID affected the agenda of content for this year’s event? The pandemic has changed both the way that…
Read MoreCreative Operations London 2022
For another year running, we are proud to sponsor this year’s Creative Operations meetings from Henry Stewart (HS Events), Europe’s leading conference dedicated to Creative Operations. This year sees a return to in-person format for brands and agencies for the first time in two years. It’s an unmissable event for those seeking to keep abreast…
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