The Global Creative Pitch
Marketing Transformation Challenge: To drive marketing fitness through the creation of an agile, more efficient, future-proof global agency model, building brand love and trust via connected consumer experiencess The Solution: Held workshop with Ford to develop future-proof, agile agency model Conducted holding company screening & industry benchmarking analysis Developed an RFI and RFP for global…
Read MoreExploring the Latest in Digital Asset Management & DAM Europe 2023
Digital Asset Management (DAM) has become an essential component for businesses to effectively organize, store, and distribute their digital assets. As technology continues to advance, the world of DAM is evolving rapidly, offering exciting opportunities for businesses to optimize their asset management strategies. In this article, we delve into the latest trends in DAM and…
Read MoreMulticultural Agency Strategy
Marketing Transformation Challenge: To assess the present state of ways of working between Ford and Multicultural creative agencies. To review the multicultural agency landscape and present recommendations for improvement to serve the US market. The Solution: Conducted qualitative research into ways of working between Ford and multicultural agencies Recommendation for deep dive into current working…
Read MoreCannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion is a game-changer, solving consumer and business challenges while fuelling growth. The echoes from Cannes Lions Festival converge towards recognising the opportunities that lie ahead.…
Read MoreInclusive Creativity Takes Center Stage at Cannes 2023
The Cannes Lions International Festival of Creativity, one of the world’s leading celebrations of creativity in the communications industry is upon us and every year, thousands of creative professionals gather at Cannes for a week-long festival that showcases the best and brightest works in advertising across the globe. Over the years, the festival has become…
Read MoreCannes Lions and the Era of Creativity 2.0
Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven insights, boundless creativity, and cutting-edge technology. In today’s challenging marketing landscape, embracing Creativity 2.0 is essential for achieving success. Recently, we had the pleasure of…
Read MoreTransforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those who couldn’t make it to the event. In this post, we will share our key learnings and provide tips for implementing scaled marketing transformation programs,…
Read MoreCreativity 2.0 – The Birth of a New Creative Model
We were thrilled to host our first Flock X event of the year, focused on thought-provoking insights and a panel discussion exploring the future of creativity within the marketing operating model. The concept of Creativity 2.0 emerged as a fusion of new ways of working, data, creativity, and technology that are essential for success in…
Read MoreCreating A Bespoke Creative Agency Resource
Marketing Transformation Challenge: Reduce the duplication of agency resource across McDonald’s U.S. Marketing Communications and align with a more integrated and digital first model. The Solution: To create a bespoke agency specifically built to serve McDonald’s needs, constructed by one of McDonald’s agency holding company group partners – Omnicom, Publicis, and WPP Facilitated 3 alignment…
Read MoreLearn How to Measure Your Authentic Representation
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month. Previously, we touched on the importance of representing marginalised groups and what it means to have…
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