Learn How to Measure Your Authentic Representation

Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month.  Previously, we touched on the importance of representing marginalised groups and what it means to have…

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Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

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The Global Creative Pitch

Marketing Transformation Challenge: To drive marketing fitness through the creation of an agile, more efficient, future-proof global agency model, building brand love and trust via connected consumer experiencess The Solution: Held workshop with Ford to develop future-proof, agile agency model Conducted holding company screening & industry benchmarking analysis Developed an RFI and RFP for global…

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Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

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Multicultural Agency Strategy

Marketing Transformation Challenge: To assess the present state of ways of working between Ford and Multicultural creative agencies. To review the multicultural agency landscape and present recommendations for improvement to serve the US market. The Solution: Conducted qualitative research into ways of working between Ford and multicultural agencies Recommendation for deep dive into current working…

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The Five Hottest Trends In Creative Operations

Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…

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Creating A Bespoke Creative Agency Resource

Marketing Transformation Challenge: Reduce the duplication of agency resource across McDonald’s U.S. Marketing Communications and align with a more integrated and digital first model. The Solution: To create a bespoke agency specifically built to serve McDonald’s needs, constructed by one of McDonald’s agency holding company group partners – Omnicom, Publicis, and WPP Facilitated 3 alignment…

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Highlights from Henry Stewart Creative Ops Europe 2021

Yesterday I joined Europe’s leading conference dedicated to Creative Operations, organised by the lovely folks from Henry Stewart Events. Flock already partnered with Henry Stewart Events last year, when our CEO Simon Francis moderated a panel discussion around In-housing and we were scheduled to lead a workshop at the NYC event, but then Corona happened……

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Creative Operations London 2022

For another year running, we are proud to sponsor this year’s Creative Operations meetings from Henry Stewart (HS Events), Europe’s leading conference dedicated to Creative Operations. This year sees a return to in-person format for brands and agencies for the first time in two years. It’s an unmissable event for those seeking to keep abreast…

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