Global Production Deepdive

Marketing Transformation Challenge: A transformational change in the production model was called for in order to enhance customer experience and create a higher level of production efficiency. The Solution: Run a global production auditor RFP Develop a Globally driven,  future-ready production workflow platform Conduct an audit of existing production processes together with production auditor Develop…

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Global Marketing Process Development

Marketing Transformation Challenge: To create a more efficient, more effective global campaign development process that embeds data-driven customer centricity into every stage of the creative process. The Solution: Deep dive sessions with MarTech, PR, Media and analytics teams to ensure cross functional process integration. Facilitation of workshop to map out requirements globally and regionally Creation…

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The Good, The Bad & The Ugly of In-housing 

With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due to some frustrations with your incumbent agency, or wanting to build more efficiencies and skills in-house, this hot topic is becoming an ever-growing topic for…

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Cannes Highlights: Creativity 2.0 and Strong Partnerships

In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion is a game-changer, solving consumer and business challenges while fuelling growth. The echoes from Cannes Lions Festival converge towards recognising the opportunities that lie ahead.…

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The Future of the Marketing Operating Model

For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to be delivered in line with the wider business aim and achieving new business targets effectively. The model must be able to integrate processes, people, and…

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Carrot vs. Stick Debate: Effective Agency Appraisals and Remuneration

When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a bonus, or a malus, based on their performance. Though agency appraisals and evaluations are effective methods of giving the company an overview of agency performance,…

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Decoding Marketing Agency Costs: How Much Should You Pay?

It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees. There are a range of marketing agencies that companies can utilise; Production, Digital, Media, PR, CRM, and Social. The benefits of hiring a marketing agency…

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Debunking the ‘Grass is Greener’ Myth in Agency Relationships

In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have become all too common for many professionals. The weight of these responsibilities can often lead us to question our agency relationships and wonder if the…

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How Strong Agency Partnerships Can Drive Performance

two puzzle pieces together

Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your business’s overall development. The question, however, isn’t if, but how can this be achieved? As a CMO, your business leaders will be looking to you…

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World-Class Marketing Ways Of Working

Marketing Transformation Challenge: To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture. The Solution: Helped the European Marketing team to align around priority work-streams and deliverables Identified stakeholder…

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