The Future of the Marketing Operating Model
For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to be delivered in line with the wider business aim and achieving new business targets effectively. The model must be able to integrate processes, people, and…
Read MoreCarrot vs. Stick Debate: Effective Agency Appraisals and Remuneration
When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a bonus, or a malus, based on their performance. Though agency appraisals and evaluations are effective methods of giving the company an overview of agency performance,…
Read MoreDebunking the ‘Grass is Greener’ Myth in Agency Relationships
In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have become all too common for many professionals. The weight of these responsibilities can often lead us to question our agency relationships and wonder if the…
Read MoreHow Strong Agency Partnerships Can Drive Performance
Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your business’s overall development. The question, however, isn’t if, but how can this be achieved? As a CMO, your business leaders will be looking to you…
Read MoreGlobal Production Deepdive
Marketing Transformation Challenge: A transformational change in the production model was called for in order to enhance customer experience and create a higher level of production efficiency. The Solution: Run a global production auditor RFP Develop a Globally driven, future-ready production workflow platform Conduct an audit of existing production processes together with production auditor Develop…
Read MoreGlobal Marketing Process Development
Marketing Transformation Challenge: To create a more efficient, more effective global campaign development process that embeds data-driven customer centricity into every stage of the creative process. The Solution: Deep dive sessions with MarTech, PR, Media and analytics teams to ensure cross functional process integration. Facilitation of workshop to map out requirements globally and regionally Creation…
Read MoreWorld-Class Marketing Ways Of Working
Marketing Transformation Challenge: To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture. The Solution: Helped the European Marketing team to align around priority work-streams and deliverables Identified stakeholder…
Read MoreBuilding a Best-in-Class, Integrated Marketing Planning & Communication Process
Marketing Transformation Challenge: To change a time-consuming and inefficient Marketing Process with lack of clarity on roles between teams and understanding of empowerment. The Solution: Create a “best in class” McDonald’s Marketing Process for the US national marketing teams and agencies through: Industry Benchmarking, Data Analysis, Stakeholder Interviews, Current Process Assessment and workshop facilitation. Seamless…
Read MoreBrand Activation Ecosystem and Ways of Working
Marketing Transformation Challenge: Improve the performance of marketing in the area of brand activation. The new organisation and alignment (plus the every changing consumer) requires a new way of working, and a new approach to the brand activation agency ecosystem. The Solution: Extensive data analysis Flock organised a kick-off workshop with key stakeholders from marketing…
Read MoreRealigning and Activating a New Global Marketing Organisation Delivering Transformational Change
The Marketing Transformation Challenge: How do you activate and align 800 marketing colleagues from a local to globally led operational model across; a new marketing strategy, global budget, new ways of working and process, training and technology requirements? The Marketing Transformation Solution: Facilitated workshop with the core CMO team to design first level organisational structure,…
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