Global Production Deepdive

Marketing Transformation Challenge: A transformational change in the production model was called for in order to enhance customer experience and create a higher level of production efficiency. The Solution: Run a global production auditor RFP Develop a Globally driven,  future-ready production workflow platform Conduct an audit of existing production processes together with production auditor Develop…

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Global Marketing Process Development

Marketing Transformation Challenge: To create a more efficient, more effective global campaign development process that embeds data-driven customer centricity into every stage of the creative process. The Solution: Deep dive sessions with MarTech, PR, Media and analytics teams to ensure cross functional process integration. Facilitation of workshop to map out requirements globally and regionally Creation…

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World-Class Marketing Ways Of Working

Marketing Transformation Challenge: To enable a great European Marketing team to improve and accelerate their performance by clarifying more efficient ways of working, whilst leveraging the best of both parent company’s processes, skills, ways of doing marketing and culture. The Solution: Helped the European Marketing team to align around priority work-streams and deliverables Identified stakeholder…

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Building a Best-in-Class, Integrated Marketing Planning & Communication Process

Marketing Transformation Challenge: To change a time-consuming and inefficient Marketing Process with lack of  clarity on roles between teams and understanding of empowerment. The Solution: Create a “best in class” McDonald’s Marketing Process for the US national marketing teams and agencies through: Industry Benchmarking, Data Analysis, Stakeholder Interviews, Current Process Assessment and workshop facilitation. Seamless…

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Client Agency Relationships: Sharing Is Caring

Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…

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Agency Fee Benchmarking: Top Tips

Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in my agency fees?” “How do I validate my agency fees as being good value?” “Are my agency fees truly transparent?” And, without using some sort…

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Brand Activation Ecosystem and Ways of Working

Marketing Transformation Challenge: Improve the performance of marketing in the area of brand activation. The new organisation and alignment (plus the every changing consumer) requires a new way of working, and a new approach to the brand activation agency ecosystem. The Solution: Extensive data analysis Flock organised a kick-off workshop with key stakeholders from marketing…

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Realigning and Activating a New Global Marketing Organisation Delivering Transformational Change

The Marketing Transformation Challenge: How do you activate and align 800 marketing colleagues from a local to globally led operational model across; a new marketing strategy, global budget, new ways of working and process, training and technology requirements? The Marketing Transformation Solution: Facilitated workshop with the core CMO team to design first level organisational structure,…

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Creating A Content Focused Marketing Department

The Marketing Transformation Challenge: To help the client become a more consumer focused, content led marketing organisation. The Marketing Transformation Solution: Flock worked with the client to develop a new marketing process that put content development and campaign integration at the heart of marketing planning. Specified content oriented roles and responsibilities within the organisation. Trialled the new…

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Developing Marketing Process

Marketing Transformation Challenge: To create a seamlessly integrated marketing process that will drive effective working practices and collaborative working styles from both internal and external stakeholders as well as maximize marketing outcomes and business results. The Marketing Transformation Solution: Flock conducted 12 interviews with key internal and external stakeholders to understand the reorganizational changes the…

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