Building a Best-in-Class, Integrated Marketing Planning & Communication Process

Marketing Transformation Challenge: To change a time-consuming and inefficient Marketing Process with lack of  clarity on roles between teams and understanding of empowerment. The Solution: Create a “best in class” McDonald’s Marketing Process for the US national marketing teams and agencies through: Industry Benchmarking, Data Analysis, Stakeholder Interviews, Current Process Assessment and workshop facilitation. Seamless…

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Brand Activation Ecosystem and Ways of Working

Marketing Transformation Challenge: Improve the performance of marketing in the area of brand activation. The new organisation and alignment (plus the every changing consumer) requires a new way of working, and a new approach to the brand activation agency ecosystem. The Solution: Extensive data analysis Flock organised a kick-off workshop with key stakeholders from marketing…

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Realigning and Activating a New Global Marketing Organisation Delivering Transformational Change

The Marketing Transformation Challenge: How do you activate and align 800 marketing colleagues from a local to globally led operational model across; a new marketing strategy, global budget, new ways of working and process, training and technology requirements? The Marketing Transformation Solution: Facilitated workshop with the core CMO team to design first level organisational structure,…

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Creating A Content Focused Marketing Department

The Marketing Transformation Challenge: To help the client become a more consumer focused, content led marketing organisation. The Marketing Transformation Solution: Flock worked with the client to develop a new marketing process that put content development and campaign integration at the heart of marketing planning. Specified content oriented roles and responsibilities within the organisation. Trialled the new…

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Developing Marketing Process

Marketing Transformation Challenge: To create a seamlessly integrated marketing process that will drive effective working practices and collaborative working styles from both internal and external stakeholders as well as maximize marketing outcomes and business results. The Marketing Transformation Solution: Flock conducted 12 interviews with key internal and external stakeholders to understand the reorganizational changes the…

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Improving Your Content Marketing Model Through Process

Marketing Transformation Challenge: Improve the process by which over 60,000 piece of core content are produced annually. The Marketing Transformation Solution: Flock conducted key internal stakeholder interviews, questionnaire and data analysis Two workshops were facilitated: Workshop 1 with 25 Global Marketing, Global Knowledge, and Heads of Business Line delivering a core process, a set of…

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Redefining eComm & Digital Marketing

The Marketing Transformation Challenge: To align divided ecommerce and marketing teams to ensure customer centric communications for a global retailer. The Marketing Transformation Solution: Flock undertook 40 interviews with senior stakeholders (including partners) to establish key issues, blocks and opportunities. A Flock facilitated debrief with the new senior marketers and business leaders. A workshop with…

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Building a Content Centric Marketing Department

The Marketing Transformation Challenge: To turn a direct sales marketing machine into a content centric marketing department, delivering engaging, effective activity. The Marketing Transformation Solution: Devising a new content development process. Scoping content specific roles and responsibilities across the marketing structure. Refining the approval process to enable agile delivery of marketing assets. The Outputs and…

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Measurement and Evaluation: Creating World Class Global Benchmarks

The Marketing Transformation Challenge: To build and deliver a measurement and evaluation framework for Diageo World Class spanning 50 markets, 9 brands, 16 global agencies and 14 media channels. The Marketing Transformation Solution: A Measurement and Evaluation framework: ­Quantitative and Qualitative consumer research across five representative global markets looking at awareness and behaviours including consumption…

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Global Communication Platform Creation

The Marketing Transformation Challenge: A Global drinks company sought to increase premium cocktail consumption by turning a trade focused bartender cocktail competition into a fully integrated global consumer platform. The Marketing Transformation Solution: Flock convened a workshop to align senior stakeholders from brands, regions and agencies around: program objectives, client roles and responsibilities, budget, ways…

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