Client Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…
Read MoreAgency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in my agency fees?” “How do I validate my agency fees as being good value?” “Are my agency fees truly transparent?” And, without using some sort…
Read MorePrioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas and is evident in the census results, showing disabled talent underrepresented in our industry at just 9% vs 20% working age population. Unsurprisingly this also…
Read MoreClient-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…
Read MoreWhat Is The Agency Model Of The Future?
What are the best agency models, the best creative agency model, the best media agency model? What are the pros and cons of different agency models? What is the Agency Model of the Future? The best advertisers are constantly asking these questions of themselves, their agencies, and of course Flock. At Flock we often help…
Read MoreDo You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…
Read MoreFlock’s Q&A On Agile Marketing
Many marketers are changing to Agile Marketing due to the need for agility. The recent Covid situation has accelerated this trend in many cases. We have seen more agile behaviour and ways of working in many marketing departments across the world, breaking silos and old structures to deliver increased speed to market. Working with our clients, we…
Read MoreIs It Time For Your Marketing Operations Spring Clean?
Saturday the 20th of March was the first day of Spring! Yay! Here are a few reasons to be cheerful about the next few weeks if you Google “Reasons Why Spring is the Best Season”: Heaps of sunshine after the cold and gloomy winter. Perfect temperatures. More sunny hours in a day. The cutest baby animals. Flowers, flowers everywhere. Fresh breeze. …
Read MoreHighlights from Henry Stewart Creative Ops Europe 2021
Yesterday I joined Europe’s leading conference dedicated to Creative Operations, organised by the lovely folks from Henry Stewart Events. Flock already partnered with Henry Stewart Events last year, when our CEO Simon Francis moderated a panel discussion around In-housing and we were scheduled to lead a workshop at the NYC event, but then Corona happened……
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
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