Re-booting Media Agency Relations without the Costly Pitch
With recent articles of 2020 being a year of anticipated media pitches, we thought it was worth highlighting the alternatives to running pitches, which are costly, labour intensive and time consuming for both clients and agencies. As independent media consultants, who have worked both client and agency side, our experience is most pitches can be…
Read MoreFour Insights From The 2019 US ProcureCon Marketing Conference
I recently attended the US ProcureCon Marketing Conference in Austin, Texas (one of my favorite cities!). At Flock Associates, we work closely with many facets of a company, including the CMO, marketing organization, and Procurement. In fact, we are often brought in by the Procurement team to help drive “Marketing Transformation”. This year’s conference was…
Read MoreTop 10 Marketing Technology Trends in 2020
2019 is almost coming to an end, and we’ve compiled 10 Marketing Technology trends in advertising that marketers should look out for in 2020.
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
Read MoreConnection Planning – How connected are you?
Connection Planning is taking a holistic view of the customer journey and developing strategies that help brands connect with consumers in meaningful ways, with the right message, at the right time and the right place. This requires agencies and advertisers to work seamlessly together as one connected team. The challenge in achieving this often starts…
Read MoreA New Form of Agency Transparency
In recent times marketers and their procurement partners have become increasingly concerned about Agency transparency. And, not without reason in some instances. In addition, trade bodies and “noisy” consultants have made a lot of out of agency malpractice. Transparency still ranks highly amongst advertiser concerns during panels at ANA Financial, WFA Forums, and Procurecon Marketing…
Read MoreGenius is 1% inspiration and 99% perspiration. Data can tell us what they both should cost.
The amount of data we have available to us is only growing, and with over $200 billion a year being spent on agency fees, scoping for work would seem like an ideal time to leverage it. However, the evidence shows that data is not used well when scoping. Why aren’t all advertisers adopting the most…
Read MoreFlockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
Read MoreMaximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…
Read MoreFlock’s New Agency Scoping Tool
The Flock Agency Scoping Tool is a new agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. One of the foundations of a great client and agency relationship is a clearly defined scope, and fair pay for that scope. However, many advertisers are still using spreadsheets to…
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