5 Urgent Priorities for Media Directors
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety topics, sustainability, privacy, the shift to a cookie-less world, geopolitics impact, and advertising legislation e.g., High in Fat Sugar or Salt (HFSS). The list could…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read More3 New Tools To Check Your “Media Health”
After a bumpy 2020, hand on heart, how healthily would you say your media is functioning right now? With so many scrambling to find new efficiencies, new ways of working, and even new team structures, do you feel you know the value of your media now? After listening to our clients’ needs and concerns, we…
Read MorePutting the “human” back into Human Resources
Last year, despite (or because of) all the bad news and Covid-related changes, it felt like teams in offices around the world made more of an effort to stay connected. It’s only when you don’t have the 5-minute coffee machine chats, the cheeky beers around the corner, the informal chats wherever you choose to have…
Read MoreHow To Win At Working and Non-Working Media
Here at Flock we’re amazed by the hundreds of you requesting more information about working vs non-working media and marketing definitions and investments. It seems to be the topic on a lot of your minds! So we thought we’d provide a definitive outline, on top of our working/non-working marketing outline and guides right here Clarifying it: In simple terms, “non-working media” is the portion…
Read MoreFlock paid tribute by Nomad Foods for quick, efficient, pitch process
Happy news this week that our work with Nomad Foods has resulted in another very happy client! Steve Axe, group chief marketing director at Nomad Foods speaks to Campaign: “Axe paid tribute to Flock Associates for managing an expedited pitch process that ran for three-and-a-half months, instead of six months as was originally planned. Flock will…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreHow to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…
Read MoreFlock Media 2020 Forum; what you should be focusing on in 2020
Our Flock Media 2020 Forum was held last Thursday at CNBC’s news studio, where we were delighted to host 30+ senior leaders in media, procurement and marketing from high profile, global brands. We launched the forum with highlights from the World Economic Forum presented by CNBC news anchor Joumanna Bercetche, senior correspondent Arjun Kharpal, producer…
Read More