I run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process in order to adjust their existing agency relationships. This may surprise you, but more often than not we advise clients to NOT put their current agency in…
Read MoreMedia Transformation vs Media Change
Many advertisers want to exploit “mass personalisation” where they use data, technology and talent to personalise their communication to individuals on a large scale. Many look to their agencies to achieve this, sometimes running a pitch to try and achieve the desired result. Others, hastily embark on an in-housing exercise. These approaches rarely work, often…
Read MoreProgrammatic Media, The Law, and Marketing Transformation
Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General Counsel at Verizon Media, and Jo Holdaway, Chief Data Officer at ESI Media and current Chair of the AOP, and the panel was chaired by…
Read MoreMaximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…
Read MoreThe WFA Media Charter – Advertisers Rise Up and Be Brave!
Written by John Partridge & Oliver Orchard The WFA recently published a Global Media Charter covering 8 principles for partnership. It is a bringing together of those areas most dear to the hearts of digital advertisers; the areas that they feel are currently the most under-serviced. The work the WFA have put into this initiative…
Read MoreDuracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process
After having found its permanent home within the Berkshire Hathaway group in early 2016, the infamous Bunny brand has sent out a request-for-information to prospective creative agencies and the review is in its early stages. As the business has been evolving, especially after the acquisition of Berkshire Hathaway, Duracell recently has been taking the opportunity…
Read MoreGrowing with a Walled Garden – 5 Building Blocks Towards a Strategy
Flock Media roundtable on 1st Nov 2018: Walled Gardens Flock ran an event on 1st Nov 2018 for media experts from across sectors including retail, automotive, drinks and public sector. The topic was; ‘‘Whilst the Google and Facebook duopoly is being challenged by Amazon, the walled gardens that all 3 tech giants operate offer opportunities…
Read MorePerfect Digital Storm: Do You Have Visibility?
A perfect Digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the least quarter of 2018. This will not be a vintage year as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika…
Read More4 Steps To Get Your Working/ Non-Working Marketing Mix Right
At Flock, we know one of the challenging topics for marketers is the how to get the right Working/Non-Working Marketing mix. What elements do you need to consider to get the balance right for your company? So, we’ve decided to share our definitive “how-to”. Enjoy! Background. In large traditional advertisers like FMCG, it was desirable…
Read MoreA Question of Media Value
A question of media value Here is a question: If I gave you 1,000,000 YouTube/social media video plays, 100,000 qualified names for your e-CRM databases, 50,000 followers and friends on social media, 200,000 impressions of editorial coverage, some amazing research into advertising effectiveness, low cost video production of sponsorship idents, an amazing host for your…
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