What Is The Agency Model Of The Future?
What are the best agency models, the best creative agency model, the best media agency model? What are the pros and cons of different agency models? What is the Agency Model of the Future? The best advertisers are constantly asking these questions of themselves, their agencies, and of course Flock. At Flock we often help…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read More3 Steps to Benchmarking Advertising Agency Fees
For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair amount for the services the agency is contracted to provide i.e. They want to be able to benchmark their agency fees to ensure they are…
Read MoreAre You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreWhat Clients Expect From Agencies and Agencies From Clients – An inside look at 360 appraisals
Nearly 60% of agency appraisal scores, based on a first wave review, are not meeting expectations. A surprising stat based on 130+ agency appraisal surveys we’ve conducted at Flock over the past 2 years. To help improve client/agency relations we wanted to share our findings, highlighting areas where high performing agencies excel, areas where agencies…
Read MoreIs Next Year’s Marketing Keeping You Awake At Night?
This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…
Read MoreAFTER COVID-19 – ANTICIPATED MARKETING TRENDS
At Flock, our solutions are always future and consumer led. For us Flockers it is imperative to offer our clients solutions that are fit and well equipped for the future. As the world begins to slowly open up after the disruption caused by COVID-19 and adapt to the ‘new normal’ we have looked forward and…
Read MoreAuto manufacturers are building cars again. How will this impact marketing?
Let’s start with the production line of the future (present actually), what will it look like? A few examples, according to an article in the Sunday Times, Ford in Dagenham East London, workers are required to fill in daily health assessments, temperature scanners and social distancing will also play a part in safely bringing back…
Read MoreMoving from crisis to success: Post COVID-19 Agency Management Principles
The marketing industry has spent the last three months flexing and adapting to a completely different way of working. It’s been a roller coaster ride for us all, as we have been tirelessly adjusting to what we now call “the new normal”. Financial turmoil has led to huge budget cuts and the reworking of all…
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