Procure a Global Creative Demand Gen Agency
The Marketing Transformation Challenge To search for a global demand gen agency that can provide leap frog thinking and creativity and relaunch the brand whilst ensuring that the creative assets are transcreated in an effective way that ensures visibility and compliance of toolkits at local market level. The Marketing Transformation Solution A creative agency search pitch. A decoupling partner search…
Read MoreConsolidation of Global Google Accounts
The Marketing Transformation Challenge: To build a global Adword account structure, to establish bidding efficiency, aggregate spend with Google and build a stronger working relationship with them including product integration. The Marketing Transformation Solution: Conduct an audit across 15 markets to locate known Google accounts. Meet with Google to uncover all live accounts. From the…
Read MoreBuilding a Global Marketing Ecosystem
The Marketing Transformation Challenge: Become a ‘Global’ marketing led organisation by creating a ‘Better than the Best’ marketing ecosystem. The Marketing Transformation Solution: Flock undertook 30 interviews with senior stakeholders to establish key issues, blocks and opportunities. Flock facilitated a debrief and workshop session with the core central team and worked though 22 topics raised…
Read MoreMarketing Toolkits Deliver 15% Improvement in Efficiency
The Marketing Transformation Challenge: Drive efficiency across a global pharmaceutical company via an improved way of developing marketing toolkits with creative agencies. The Marketing Transformation Solution: Analysis of existing agency fees, hours and project plans. Flock interviewed 24 stakeholders at agencies, local markets, HQ brand teams and procurement to gain a clear understanding of the processes,…
Read MoreDoubling Visitors to a City Through a New Marketing Ecosystem
The Marketing Transformation Challenge: Build best-in-class marketing capabilities to support enhanced tourism offering. The Marketing Transformation Solution: Define and Design the internal marketing structures and external agencies – ‘The Marketing Ecosystem’. Review 220 agencies and partners globally into 8 transformational workstreams. Screen to find providers, review and rewrite of all RFPs to ensure clear scopes…
Read MoreImproving Sales and Brand Perception
The Marketing Transformation Challenge: To increase sales and brand perception through world class agency and production resources that deliver an integrated creative, digital and content strategy executed brilliantly. The Marketing Transformation Solution: Complex stakeholder management due to longstanding incumbent relationships. Hold a pitch to find the best suited lead strategic and creative agency in the…
Read MoreBuilding a Challenger Brand
The Marketing Transformation Challenge: To guide a new start-up venture, a property development company, to become a new challenger brand that defies industry norms, and is born ‘digital, social, and mobile’ to serve today and tomorrow’s consumer. The Marketing Transformation Solution: Developed the proposition and ‘the brief’, and external agency/supplier ecosystem. Conducted agency screening, shortlisting, managed…
Read MoreTop 8 Marketing Procurement Trends
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider. Working closely with so many market-leading clients, we get to see first-hand the top trends that market leaders are acting on now, and in the…
Read MoreAgency Procurement & Decoupling Saves £1.1m
The Marketing Transformation Challenge: Help marketing & procurement align on a strategy for a global drinks company’s external agency resource, define scope of work, bind them together with common integrated KPIs and an integrated appraisal system. The Marketing Transformation Solution: Flock oversaw the transition of PR resources from one agency to another with the appointment of…
Read More10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…
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