Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process

Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process for agencies and advertisers to better benefit people within the industry, the planet, and profits.  Positive Pitching – It’s in our DNA In summary, The…

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The Independence of Data Measurement in Marketing

In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years, certain events have somewhat shown to be contradictory to this sentiment and so we understand that the holiday this year will feel and look different.…

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A successful pitch – The recipe

In part one of Running a Successful Pitch, we break down the ten most important observations we at Flock have seen, time and time again. As a marketing transformation agency, we are, of course, frequently asked about our experience and how our approach to transformation is specifically tailored to each individual client.  We are always…

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Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

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Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

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Integrated Communication Plan for Autumn / Winter

Business Challenge: To align the JW team against an integrated plan and a set of priorities that will drive sales, and brand impact. To identify integrated activities that offer maximum effectiveness and efficiency. To identify the best means to effectively and efficiently deliver the strategy and plans. The Solution: Workshop to define ‘what good looks…

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Customer Experience Strategy & Three Year Roadmap

Marketing Transformation Challenge: To define an integrated Customer Experience (CX) Strategy to deliver improved performance and recapture market share. The Solution: Full cross-channel customer journey mapping. Flock identified key customer pain points and focus areas for cross-channel integration. Assisted with addressing quick wins. Defined the integrated Customer Experience (CX) Strategy and 3-year Roadmap. Acted as…

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Who Are The Best Agency Search Consultants?

There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their needs, and run a review that tests the agencies abilities, reducing risk for the advertiser.  The options vary from a one-(wo)man-band to global consultancies armed…

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Realigning and Activating a New Global Marketing Organisation Delivering Transformational Change

The Marketing Transformation Challenge: How do you activate and align 800 marketing colleagues from a local to globally led operational model across; a new marketing strategy, global budget, new ways of working and process, training and technology requirements? The Marketing Transformation Solution: Facilitated workshop with the core CMO team to design first level organisational structure,…

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Creating and Implementing New Brand Values and Purpose

Marketing Transformation Challenge After a series of changes to the structure and business focus of the company, internal perceptions of the brand had become muddled, creating a need for a strong, defining Brand Purpose underpinned by new Brand Values. The Marketing Transformation Solution Flock worked with the Senior Executive team to agree a Brand Structure and…

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