Decoding Marketing Agency Costs: How Much Should You Pay?
It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees. There are a range of marketing agencies that companies can utilise; Production, Digital, Media, PR, CRM, and Social. The benefits of hiring a marketing agency…
Read MoreIntegrated Communication Plan for Autumn / Winter
Business Challenge: To align the JW team against an integrated plan and a set of priorities that will drive sales, and brand impact. To identify integrated activities that offer maximum effectiveness and efficiency. To identify the best means to effectively and efficiently deliver the strategy and plans. The Solution: Workshop to define ‘what good looks…
Read MoreCustomer Experience Strategy & Three Year Roadmap
Marketing Transformation Challenge: To define an integrated Customer Experience (CX) Strategy to deliver improved performance and recapture market share. The Solution: Full cross-channel customer journey mapping. Flock identified key customer pain points and focus areas for cross-channel integration. Assisted with addressing quick wins. Defined the integrated Customer Experience (CX) Strategy and 3-year Roadmap. Acted as…
Read MoreRealigning and Activating a New Global Marketing Organisation Delivering Transformational Change
The Marketing Transformation Challenge: How do you activate and align 800 marketing colleagues from a local to globally led operational model across; a new marketing strategy, global budget, new ways of working and process, training and technology requirements? The Marketing Transformation Solution: Facilitated workshop with the core CMO team to design first level organisational structure,…
Read MoreFlock Signs Pitch Positive Pledge to Help Improve the Pitching Process
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process for agencies and advertisers to better benefit people within the industry, the planet, and profits. Positive Pitching – It’s in our DNA In summary, The…
Read MoreCreating and Implementing New Brand Values and Purpose
Marketing Transformation Challenge After a series of changes to the structure and business focus of the company, internal perceptions of the brand had become muddled, creating a need for a strong, defining Brand Purpose underpinned by new Brand Values. The Marketing Transformation Solution Flock worked with the Senior Executive team to agree a Brand Structure and…
Read MoreThe Independence of Data Measurement in Marketing
In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years, certain events have somewhat shown to be contradictory to this sentiment and so we understand that the holiday this year will feel and look different.…
Read MoreRe-evaluation of the Brand Mission
The Marketing Transformation Challenge To develop a new brand mission and ideas on how to bring this to life The Marketing Transformation Solution: An audit of the current brand position and client /potential clients views of the existing offering – this included stakeholder interviews and designing an online questionnaire for the broader agency audience. Findings were…
Read MoreA successful pitch – The recipe
In part one of Running a Successful Pitch, we break down the ten most important observations we at Flock have seen, time and time again. As a marketing transformation agency, we are, of course, frequently asked about our experience and how our approach to transformation is specifically tailored to each individual client. We are always…
Read MoreBuilding Competitive Advantage Through Integration
The Marketing Transformation Challenge: To optimise the marketing structure at Sega, to align all the key stakeholders around the current and future priorities for marketing, reduce internal silos and improve collaboration and communication. The Marketing Transformation Solution: Creation of a ‘Go To Market’ process for all new products regardless of platform, genre or business model,…
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