Flock Manages Ford Agency Ecosystem Review
The Flock team are delighted to have supported Ford in their global agency ecosystem review and omnichannel creative pitch. “Marketing transformation is why we started Flock. We are honored to have played a supporting role in what has been a rigorous and disciplined process from start to finish. One that has led to a modernized…
Read MoreMarketing Procurement Trends from Procurecon Marketing 2018
Flock attended Procurecon, the Marketing Procurement Conference in London last week. We attended plenary sessions, had over thirty meetings with Marketing Procurement leaders, numerous informal conversations with suppliers, and hosted a sold out Agency Ecosystem Review workshop for 30. Whilst some of on stage performances lacked a bit of “punch” the private one on one meetings…
Read MoreFlock Helps Gore to Appoint New Global Media Partner Re-invent GORE-TEX® Brand Communications
Earlier this year, W.L. Gore & Associates embarked on a search for a new global media agency solution. Better known as the company that created the modern performance apparel GORE-TEX® fabrics, Gore took the decision to review the global agency ecosystem of its fabrics division. The goal to develop a rejuvenated brand strategy that reflects…
Read MoreDoes your Marketing Ecosystem need to deliver more?
Does your Marketing Ecosystem need to deliver more? Flock help create the right agency ecosystem to develop the best work, efficiently. We fix broken agency relationships. We find the best agencies, help you run pitches, select the best remuneration system and contracts. Ultimately, we ensure you get the best value from your investment in agency…
Read MoreMcDonald’s Builds Agency Of The Future With Flock Associates
Last year McDonald’s USA appointed Flock to help them build a new agency ecosystem; The Agency Of The Future. Flock worked alongside McDonald’s to define what their consumers would require of the marketing ecosystem in the future. This allowed McDonald’s and Flock to build a blueprint into a detailed and specific Request For Proposal (RFP) that…
Read MoreHow to build strong relationships between clients and media agencies
Let’s be upfront about it – the client/media agency relationship is under the microscope like never before. In some instances, trust has been completely broken down. Lately, media rebates have been dominating the discussion of client/agency relationships. Media rebates are the practise by which media agencies take payments from media owners in return for guarantees…
Read MoreMcDonald’s Corporation approaches global agency networks for creative solution
McDonald’s Corporation announced on April 25 it had started the search for a new creative agency solution and that it had invited three global agency networks to prepare proposals. Flock Associates, the Marketing Transformation Company, is referenced as the Consulting Partner on the project. Flock Associates has been selected to help McDonald’s evolve its marketing…
Read MoreConsciously Decoupling: ‘Should I Use a Production Agency?’
The agency landscape is constantly shifting along with the requirements and demands of advertisers. There is a growing trend to ‘decouple’ production from creative agencies as production functions are going independent and the word ‘decoupling’ is cropping up in more and more global marketing strategies. But what is decoupling production? What are the benefits? Is…
Read MoreHow to Design The Best KPIs for a High-Performing Ecosystem
Using Key Performance Indicators – KPIs – To Connect the Dots in Your Marketing Operation “The Numbers Never Lie.” Never has this adage been more relevant than in today’s marketing space. Metrics, ROI and deliverables are just as important as a well-developed media plan or a razor-sharp content strategy. When we discuss metrics and deliverables,…
Read MoreTen Marketing Pitches, Ten Top Pitch Tips
At Flock, as part of our work transforming advertisers’ marketing ecosystems, we do a lot of marketing procurement work sourcing marketing agencies for advertisers. From our last ten pitches we thought we would offer marketing, and marketing procurement, some top tips: #1 Global Media Agency Pitch – Flock recently ran a large scale global media…
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