Top 10 Marketing Technology Trends in 2020
2019 is almost coming to an end, and we’ve compiled 10 Marketing Technology trends in advertising that marketers should look out for in 2020.
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
Read MoreA New Form of Agency Transparency
In recent times marketers and their procurement partners have become increasingly concerned about Agency transparency. And, not without reason in some instances. In addition, trade bodies and “noisy” consultants have made a lot of out of agency malpractice. Transparency still ranks highly amongst advertiser concerns during panels at ANA Financial, WFA Forums, and Procurecon Marketing…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreFlockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
Read MoreFlockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreLost sight of how your agency can and does add value?
In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…
Read MoreFlock Handles Duracell Agency Review Process
Duracell have awarded Wunderman Thompson all global creative business, with the exception of the North American region. The Flock team are delighted to have designed and facilitated the creative pitch process for Duracell. After a four-month multi agency competitive pitch, Wunderman Thompson will now be partnering up with one of the world’s most trusted and…
Read MoreDuracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process
After having found its permanent home within the Berkshire Hathaway group in early 2016, the infamous Bunny brand has sent out a request-for-information to prospective creative agencies and the review is in its early stages. As the business has been evolving, especially after the acquisition of Berkshire Hathaway, Duracell recently has been taking the opportunity…
Read MoreIn-house agency trend or fad?
One of the big trends amongst advertisers at the moment is “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent ANA report in the USA reported the following: In-house agency penetration has increased – 78 percent of ANA members have an in-house agency in 2018,…
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