Events
Hot marketing procurement trends
Flock attended the Procurecon conference in San Diego, California on 12-14th November. Over 300 attendees were discussing the now, and the future of marketing procurement. Here are some of the key takeaways: Redefining marketing procurement Many of the more forward thinking attendees were interested in repositioning marketing procurement to “commercial marketing” or “marketing transformation” or…
Read MoreWhat are we looking forward to at US ProcureCon Marketing 2018
We at Flock are super excited to be sponsoring the 2018 US ProcureCon Marketing conference and joining the marketing procurement community in San Diego on November 12th, 2018. Our CEO Simon Francis, and US MD Mitchell Caplan, will be hosting a workshop on “Building An Agency Eco System”. Simon and Mitchell are also keen to…
Read MoreHot Topics at DMEXCO 2018
Last year I asked myself the question, is bigger really better? Even though visitors to the DMEXCO declined for the first time last year, it was still a little bit overwhelming. This year’s DMEXCO was still a big event with major players from the industry, interesting debates, great workshops and talks. However, it felt like…
Read MoreA New Age of Experience Management
Flock recently ventured outside the nest to attend X4, Europe’s biggest experience management event in London. X4 is organised by Qualtrics, a research platform that we use at Flock as a tool to support our data, research and insight gathering. X4 brings together industry leaders and professionals across marketing, HR, product development and brand management…
Read MoreCannes and the Marketing Model of the Future
There will be no shortage of discussion points at Cannes: What is the new agency model? What is the real threat from “consultancies”? How can holding companies reinvent to better serve clients? Media transparency and the use of data Media owner duopolies Idle gossip about advertising company leaders and their peccadillos AI driven devices designed…
Read MoreTop 5 from Festival of Media Global 2018
Flock were lucky enough to attend Festival of Media Global this year in Rome. Flock CEO, Simon Francis, led a panel discussion on finding creativity today, nourishing talent and leveraging new content strategies. Our EMEA MD, Kieron Matthews, chaired a discussion on the ethical change needed in adtech. Here are the top 5 things that we…
Read MoreThree things any marketer should address in media
We are in the middle of the Global Festival of Media, held annually and now for its fourth year running in Rome, Italy. Flock is present at the event and on stage, with Flock CEO Simon Francis moderating a panel named “Where do we find creativity today? Finding the right creators, nourishing talent and leveraging…
Read MoreANA Marketing Procurement Trends in 2018
Flock attended the ANA Financial Management Conference in Hollywood, Florida earlier this week, and here are some high-level thoughts and take-aways for you. 1. Agency Compensation Three years since the ANA and WFA shared their recommendations on better agency/client contracts it is fair to say that about half of the marketers in attendance had addressed…
Read MoreConnected Customer Experiences
Automotive, Technology, Entertainment and Investment Banking. Four very different industry sectors but striving for much the same thing: Connected Customer Experiences. At the recent Flock CMO Lunch Forum, held at the Sartoria restaurant in London’s West End, four CMOs found they all shared challenges and many beliefs about Connected Customer Experiences; mainly they agreed on…
Read MoreWFA Sourcing Forum New York & Dusseldorf
This month we were delighted to have been asked to present at two packed WFA Sourcing Forums in New York and Dusseldorf. The topic was agency remuneration schemes. Within an ever-changing landscape, currently dominated by data and tech, advertisers are facing the challenges of how to develop the right remuneration model with their agencies. The…
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