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Digital is main stream media, and the agency world is adjusting
It was a mere decade ago that trying to convince marketers to shift some budgets to online was a very difficult thing. At a company where I started towards the back end of the last decade, the average global digital spend was below 3%! Many companies back then had objectives like “shift x% of total…
Read MoreThe Coca-Cola Company and Procter & Gamble use very different marketing strategies to address business challenges.
Last week we saw quarterly results for various blue chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at least results that were deemed a break from negativity in prior quarters (Twitter!). Sadly (if you’re one of their shareholders), that was not the…
Read MoreThe digital advertising upside down: what was great is now deemed terrible
How quickly the world can change. Last week I wrote about the fact that UK advertisers seemed to move a lot more proactively on addressing “You-Tube-Gate”. I refer of course to the fact that in the UK, an ever larger group of digital advertisers was pulling their budgets from YouTube and Google advertising (not Google…
Read MoreWhen The Going Gets Tough…
We are living in very uncertain times. The new president has just been sworn in and love him or hate him, he has promised measures that will create shock waves to the economy, and now that he is in charge we will begin to see what was fact and what was rhetoric during the run…
Read MoreThe Next Four Years of Marketing – Marketing Trans4mation
This month Flock celebrates our 4th birthday; 4 years of helping clients transform their marketing strategies, capabilities, operations and procurement. To celebrate, we’re taking a brief look back over the past four years of change in marketing, and a look into the future by launching Marketing Trans4mation – The Next Four Years of Marketing; a…
Read MoreMedia Buyers, Dodo’s and Predictions – I am sticking to mine
On September 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be the date I wrote a blog post with the title “Man vs. machine, the advent of electronic buying and the death of the media buyer”. I have since written about this…
Read MoreSnapchat: The Leader of the New School of Marketing
If you think Snapchat is only used by students sending butterfly crown selfies, then we’d forgive you, but you would be missing out on a major marketing tool. Snapchat is a virtual meeting place for individuals to communicate and share, and there is more than enough room for marketers and brands. Branding and personalization are…
Read MoreHow to Win Big at Category Planning
Time to take a step back, review the previous 12 months and plan for the year ahead. The decisions made now really are the cornerstone of the Procurement year to come, but how to win big? We’ve got a few tips to help you out: Stakeholder Alignment & Strategy – who do you need to…
Read MoreMarketing Transformation at the Rugby World Cup 2015
The Rugby World Cup is finally upon us, and for the next six weeks England will be hosting teams from all over the world in their attempt to come out as champion. So who will rise to the top? England, as the host country and home team, is an obvious favourite, while South Africa, Australia,…
Read MoreMarketing with a message to transform prejudice – Coke’s Ramadan Campaign.
Coke has done a very timely and brilliantly thought-provoking campaign for Ramadan to stop us from judging people based on appearances and beliefs. The message is that ‘labels are for cans, not for people’. You can see the video here. We have seen this kind of message marketing before from brands such as Dove with…
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