News
Top Ten Marketing Transformation Trends
Every company is chasing a rapidly changing customer at a relentless pace. This means that any organisation that is serious about their marketing needs to transform their marketing fast. Here are the top ten Marketing Transformation Trends that we encounter and address at Flock: 1. How do we get a single view of our customer?…
Read MoreCustomer Experience to Beat the Competition
With the CXEdge 2015 Conference planned in March, customer experience is front of mind for many retailers, and so it should be. It is the fine line between success and failure, it encourages loyalty and promotes brand advocacy. So what might the attendees of CXEdge like to consider when optimising their customer experience? How to…
Read MoreTransform your Marketing so it is fit for purpose
What does it take for a fitness brand to become a global phenomenon? This Harvard Business Review article looks at the growing success of Zumba and how its founders anticipated and advanced cultural movements instead of chasing trends. At Flock our belief is that brands will only succeed if they look to the future and what…
Read MoreFlock and the Digital Business Academy
Flock’s Katarina Nielsen and Simon Francis were recently invited to partake in an exciting new online project. The Digital Business Academy is the world’s first government-supported online learning platform that provides business and digital skills to any UK resident. Content for the Academy was provided by a number of faculties, including the Cambridge Judge Business…
Read MoreFive Marketing Transformation New Year’s Resolutions
In many cultures around the world the New Year is marked by people making New Year’s Resolutions: promises to themselves to help them improve, and achieve their goals. We thought we would write our Flock Marketing Transformation New Year’s Resolutions to help you celebrate the New Year and achieve your marketing transformation goals, wherever you…
Read MoreFlock Associates appointed by Trinity College London
Flock Associates has been appointed by Trinity College London to help drive more integrated and effective marketing across the organisation. Trinity College London is an international exam board that has been providing assessments since 1877. With a rich heritage of academic rigour and a positive, supportive approach to assessment, Trinity provides recognised and respected qualifications…
Read MoreFlock Associates, the leading Global Marketing Integration and Effectiveness Company launches US operation
London, UK & Stamford, CT – October 29, 2014 We are thrilled to announce the official launch of Flock USA under the leadership of Maarten Albarda. Both Flock and Maarten’s previous company MLA Consulting were formed in early 2013, and both were born out of the recognition that marketers today understand the need for change…
Read MoreFlock Launches Integrated Marketing Survey
Press Release – March 19th, 2014 Flock Associates – The Marketing Integration Company launches today the Flock Integrated Marketing Survey The Flock Integrated Marketing Survey gives a company an immediate snapshot of the effectiveness of its marketing resources ecosystem. It identifies strengths and weaknesses, highlights discrepancies in alignment between internal and external resources (agencies), such…
Read MoreFlock Associates Announces ‘Flock of Eagles’ Investment Scheme
Flock Associates has today November 29th, 2013 announced it is launching an investment scheme, to fund further growth, called ‘Flock of Eagles’. Left to right: John Whelan (Finance Director), Katarina Nielsen (Consultant), Simon Francis (Chief Executive), Kayla (Bald Headed Eagle) Flock launched in January this year as the World’s first marketing integration and effectiveness consultancy.…
Read MoreEight Women, One Ocean, 30 Days – Integrated Marketing
To cross the Atlantic one needs perfect integration of all the required elements. Fitness, nutrition, equipment and support. It is like any marketing campaign where each piece supports the other. If one piece is too “light” it jeopardises the success of all other elements. It is important to keep a careful eye on campaigns as you…
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