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Black History Month at Flock
We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced. Last year at Flock we spent the month focusing on cognitive bias and looking at ways we can be reflective and accountable when it comes to the bias that we all possess. When celebrating…
Read MoreHow to Authentically Represent Marginalised Groups
Pride month has arrived with celebrations and parades taking place across the US and UK throughout June/July. This presents the perfect time to discuss the representation of marginalised groups and share our DOs & DON’Ts that brands need to take into consideration when attempting to interact with individuals of their target audiences. In recent years…
Read More8 Key Marketing Procurement Observations Made at ProcureCon 2022
Flock was delighted to be an event sponsor at the ProcureCon Marketing Conference this year. In addition to having continuous one-on-one meetings each day Flock hosted a roundtable discussion on advanced remuneration techniques. After attending many seminar sessions and interactions with fellow attendees, we have pulled together a list of key observations: Inflation and Recession…
Read MoreThe Independence of Data Measurement in Marketing
In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years, certain events have somewhat shown to be contradictory to this sentiment and so we understand that the holiday this year will feel and look different.…
Read MorePlatinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…
Read MoreFlock Agency Scoping Tool Updates
Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark agency fees using over $1.1billion of live negotiated fees This update is the result of…
Read MoreInternational Women’s Day: Be Bold
March 8th marks International Women’s Day with the theme being #BreaktheBias. We are all responsible for our thoughts and actions, and consciously and collectively we can break the bias in our communities, workplaces, schools, colleges, and universities, calling out gender bias whenever we see it. Equally, United Nations held “gender equality today for a sustainable…
Read MoreMake Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…
Read MoreChoosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…
Read More5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation
Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…
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