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Top 8 Marketing Procurement Trends
Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider. Working closely with so many market-leading clients, we get to see first-hand the top trends that market leaders are acting on now, and in the…
Read MoreThe Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…
Read MoreSustainability In Marketing: The Framework
Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreHow Marketing Can Have A Sustainable Impact On Society
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. The framework is based on 3 simple principles: SEE, ACT, MEASURE. S.E.E stands for Society,…
Read MoreHow Marketing Can Have A Sustainable Impact On The Environment
Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. To access the full paper and all associated resources included, download using the link below. The framework is…
Read MoreHow Can Marketing Have A Sustainable Impact Economically?
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organizations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreWhy Sustainability in Marketing Matters
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organisations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer”…
Read More10 Key Questions to Help You ACT on Your Environmental Impact
With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental impact. Yet as floods and fires level communities across the globe, grappling with the climate crisis can sometimes feel overwhelming. At Flock, we’re eager to…
Read MoreBecoming a Sustainable Marketing Company
At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what a Sustainable Marketeer looks like, we recently released our findings in a whitepaper, which can be downloaded below. We want to try our best to…
Read MoreJuly 4th and the Benefits of Independence (of Thought)
Happy 4th of July from the Flock US team! It’s great to be celebrating this important holiday, while also experiencing a different sense of independence from the circumstances of this past year. As we celebrate and go into summertime, something to think about is why is Independence important? Independence is to be self-reliant and have “self-rule”.…
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