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How Can Marketing Have A Sustainable Impact Economically?
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organizations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…
Read MoreWho Are The Best Agency Search Consultants?
There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their needs, and run a review that tests the agencies abilities, reducing risk for the advertiser. The options vary from a one-(wo)man-band to global consultancies armed…
Read MoreHow Better Behaviours Can Give You The Advantage
I think its fair to say everybody has their good and bad days when it comes to the work they do. Some days everything seems to be going your way – you hit deadlines, the staff are pleased, you win business, you get praise, but on others a day it can suck. People don’t turn up to a meeting, you don’t get…
Read MoreWhy Sustainability in Marketing Matters
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organisations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer”…
Read MoreClient Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…
Read MoreAgency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in my agency fees?” “How do I validate my agency fees as being good value?” “Are my agency fees truly transparent?” And, without using some sort…
Read More10 Key Questions to Help You ACT on Your Environmental Impact
With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental impact. Yet as floods and fires level communities across the globe, grappling with the climate crisis can sometimes feel overwhelming. At Flock, we’re eager to…
Read MoreClient-Agency Relationships: People at Heart
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human connection’ to an organisation and, therefore, it is so important that we continue to assess and optimise the way we all work together. Our Flock…
Read MoreBecoming a Sustainable Marketing Company
At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what a Sustainable Marketeer looks like, we recently released our findings in a whitepaper, which can be downloaded below. We want to try our best to…
Read More10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…
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