How Better Behaviours Can Give You The Advantage
I think its fair to say everybody has their good and bad days when it comes to the work they do. Some days everything seems to be going your way – you.
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Agency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in.
Why Sustainability in Marketing Matters
After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organisations build a Marketing Sustainability.
Client-Agency Relationships: People at Heart
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human.
Becoming a Sustainable Marketing Company
At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what.
10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to.
The Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.
According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their.
Flock’s “Representation of a Nation” Guide: Diversity through Our Eyes.
Here at Flock, we’re serious about diversity and inclusion. That’s why we partnered with the Incorporated Society of British Advertisers (ISBA) to produce the “Representation of a Nation” guide, filled.
Prioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas.
Client-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more.
What are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors.
How to Measure Marketing Diversity and Inclusion
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.