Flock and ISBA Launch Diversity & Inclusion Guidelines
There is no doubt that as marketeers we are at the frontline of shaping the opinion and behaviours of our customers. We have an obligation as an industry to tackle bias head-on and as such we are very proud to have written these Diversity and Inclusion guidelines ‘Representation of a Nation’ in conjunction with ISBA. The…
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
Read More5 Key Traits of Marketing Transformers
Here at Flock, one of the key service areas we provide revolves around our clients’ People – assessing team skills, building better relationships, and improving ways of working for the likes of McDonald’s, ASDA, Sage, Ford, and Pepsi. But also, help clients to identify and place the world’s best marketing transformation talent through our work with global executive search firm Grace Blue, who has placed candidates for clients…
Read MoreKeep Calm And Keep Training: Our Guide To Upskill Your Teams
In December we conducted a survey with global marketers asking “what was keeping them up at night in the world of marketing”. We provided a range of options from marketing strategy, operations and capabilities to all things digital, data and tech related, as well as agency relations and fees. Based on the results, the number one worry was having the right team skills, followed in close second by…
Read MorePutting the “human” back into Human Resources
Last year, despite (or because of) all the bad news and Covid-related changes, it felt like teams in offices around the world made more of an effort to stay connected. It’s only when you don’t have the 5-minute coffee machine chats, the cheeky beers around the corner, the informal chats wherever you choose to have…
Read MoreFemale Leaders To Celebrate in 2021
2020 saw the issue of leadership styles come squarely into frame as the world looked to PMs, MPs, and to a wider extent, CEOs and business leaders, to guide us all through crisis. Many articles picked up the question of gender in-country leadership, and asked if the Covid-19 crisis was managed better by female leaders like New…
Read MoreAre You Marketing Fit for 2021? Take Our Test And Find Out
2020 hit marketers hard, and according to the recent survey of our readers, many are concerned about their marketing fitness for 2021. Never fear! For a limited time Flock is offering a full “Marketing Fitness Check” to ensure 2021 is on track. Complete our confidential diagnostic test to understand your level Marketing Fitness, and we’ll…
Read MoreWhat Does A COVID-19 Vaccine Mean For Marketers?
Unless you have been on 24/7 Zoom calls every marketer will have seen the promising early results of Covid vaccine clinical trials. So, what does the potential vaccine mean for marketers? In our work with world-leading advertisers we are well-placed to see how many categories have reacted in the past few days. And, in our…
Read MoreEntering 2021 Do Marketers Have To Choose Between Cost Savings and Efficiency?
The answer is no. You can choose to deliver both to your marketing organization. Let’s face it, 2020 has been a brutal year for marketers and there’s no sign heading into 2021 that things will, in the near term, get much better. Therefore, we are seeing almost every business reviewing and reorganizing its marketing operations…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
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