Getting additional value from your agency relationship
Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs, they are also expecting their agency partners to demonstrate better value in the services they provide. In agency appraisals recently conducted by Flock we have…
Read MoreMoving from crisis to success: Post COVID-19 Agency Management Principles
The marketing industry has spent the last three months flexing and adapting to a completely different way of working. It’s been a roller coaster ride for us all, as we have been tirelessly adjusting to what we now call “the new normal”. Financial turmoil has led to huge budget cuts and the reworking of all…
Read MoreFlock’s Top Tips for Marketing Operations
Flock recently partnered with the WFA to conduct a piece of research on the evolution of the Marketing Operations function. View a sample of the study here; Watch our webinar on the findings here. From this research Flock have developed six top tips for marketing operations: 1 Processes Understand your existing processes, structures, tools and…
Read MoreHow to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…
Read MoreCost, Control, and Creativity: Three Things That Will Matter to Marketers in 2020
I was honored to be asked to participate in a panel at the Campaign Breakfast Briefing in NY. The first question for our group was “What are some of the key drivers behind their 2020 strategies and the implications for agencies in 2020?”. I responded with “Cost, Control, and Creativity”. Let me explain: Cost: we…
Read MoreAre you having trouble with your Agency fee negotiations?
Its that time of the year when you are probably scoping for your agency’s next year’s fees or at least thinking about it. We know what that can feel like, half exciting, half scary. You probably have big efficiency and effectiveness targets to hit. The likelihood is the Agency Finance Directors feel the same, but…
Read MoreI run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process in order to adjust their existing agency relationships. This may surprise you, but more often than not we advise clients to NOT put their current agency in…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. With almost 60% of first wave agency appraisal scores not meeting expectations, we have analysed the responses of over 130 agency appraisals to uncover what are the trends for both clients and agencies. LEARN MORE ABOUT CLIENT & AGENCY EXPECTATIONS…
Read MoreFlockology: Latest Marketing Insights & Trends
Your essential monthly guide to the latest insights and trends in the world of marketing. Over the last three months the marketing industry has been flexing and adapting to new and different ways of working. The new normal has caused us all to adjust and, as we make this shift, many are starting to look…
Read MoreFLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. This month’s Flock 333 series discusses the topic of Covid-19 and it’s affect on creative production and how methods are being adapted during this period. We spoke with three marketing experts, asking them three questions to provide you with a…
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