FLOCKOLOGY
Your essential monthly guide to the latest insights and trends in the world of marketing. As part of our Flock 333 series, we wanted to uncover how businesses can accelerate growth post Covid-19, and the role in which an agency plays in this. We asked three marketing experts, three questions, in a three minute read.…
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We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…
Read MoreTop 5 key themes from Creative Operations Conference London
Flock recently had the privilege to partner with The Creative Operations Conference in London. We hosted a panel of experts discussing “In-housing, out-sourcing, freelancing and more…” and attended many of the speeches, panels, and demonstrations.At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years:…
Read MoreRe-booting Media Agency Relations without the Costly Pitch
With recent articles of 2020 being a year of anticipated media pitches, we thought it was worth highlighting the alternatives to running pitches, which are costly, labour intensive and time consuming for both clients and agencies. As independent media consultants, who have worked both client and agency side, our experience is most pitches can be…
Read MoreFour Insights From The 2019 US ProcureCon Marketing Conference
I recently attended the US ProcureCon Marketing Conference in Austin, Texas (one of my favorite cities!). At Flock Associates, we work closely with many facets of a company, including the CMO, marketing organization, and Procurement. In fact, we are often brought in by the Procurement team to help drive “Marketing Transformation”. This year’s conference was…
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
Read MoreConnection Planning – How connected are you?
Connection Planning is taking a holistic view of the customer journey and developing strategies that help brands connect with consumers in meaningful ways, with the right message, at the right time and the right place. This requires agencies and advertisers to work seamlessly together as one connected team. The challenge in achieving this often starts…
Read MoreA New Form of Agency Transparency
In recent times marketers and their procurement partners have become increasingly concerned about Agency transparency. And, not without reason in some instances. In addition, trade bodies and “noisy” consultants have made a lot of out of agency malpractice. Transparency still ranks highly amongst advertiser concerns during panels at ANA Financial, WFA Forums, and Procurecon Marketing…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreFlockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
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