Duracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process
After having found its permanent home within the Berkshire Hathaway group in early 2016, the infamous Bunny brand has sent out a request-for-information to prospective creative agencies and the review is in its early stages. As the business has been evolving, especially after the acquisition of Berkshire Hathaway, Duracell recently has been taking the opportunity…
Read MoreMcDonald’s Builds Agency Of The Future With Flock Associates
Last year McDonald’s USA appointed Flock to help them build a new agency ecosystem; The Agency Of The Future. Flock worked alongside McDonald’s to define what their consumers would require of the marketing ecosystem in the future. This allowed McDonald’s and Flock to build a blueprint into a detailed and specific Request For Proposal (RFP) that…
Read MoreConsciously Decoupling: ‘Should I Use a Production Agency?’
The agency landscape is constantly shifting along with the requirements and demands of advertisers. There is a growing trend to ‘decouple’ production from creative agencies as production functions are going independent and the word ‘decoupling’ is cropping up in more and more global marketing strategies. But what is decoupling production? What are the benefits? Is…
Read MoreTen Marketing Pitches, Ten Top Pitch Tips
At Flock, as part of our work transforming advertisers’ marketing ecosystems, we do a lot of marketing procurement work sourcing marketing agencies for advertisers. From our last ten pitches we thought we would offer marketing, and marketing procurement, some top tips: #1 Global Media Agency Pitch – Flock recently ran a large scale global media…
Read MoreThe Client Agency Relationship – Making Integrated Marketing Love Blossom
The quality of the relationship between marketing and procurement clients and their agencies, determines the quality of the work the clients will receive. But it is not only down to the agencies to make the relationship a positive, fruitful and sustainable one. Clients should ensure that the best ideas and thinking, commitment, collaboration, and great…
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