General
The Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.
According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their marketing organizations are “about to start” or still “taking first steps”. We at Flock have created “The Sustainable Marketer”, a Marketing Sustainability Whitepaper to help…
Read MorePrioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas and is evident in the census results, showing disabled talent underrepresented in our industry at just 9% vs 20% working age population. Unsurprisingly this also…
Read MoreClient-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…
Read MoreHow to Measure Marketing Diversity and Inclusion
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion in marketing, it’s strange to us that so much can be said while so little gets done, with minimal guidance out there for marketers wishing…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MorePushing Past Diversity in Marketing, Promoting Authentic Representation & Inclusion
Fostering a culture of inclusivity in Marketing Pride Month has begun, and with it, an important reminder that whilst there has been so much progress, the journey towards equality for the LGBTQ+ community is far from over. Being truly authentic in having an inclusive culture means going further to understand more than you can see to…
Read MoreThinking about running an agency review or going to pitch?
We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…
Read MoreAre you planning to in-house or in-source your advertising or media?
One of the big trends amongst advertisers continues to be “in-housing” – the process of bringing in-house some functions or skills previously managed by out-sourced suppliers; predominantly agencies. The recent WFA study reported the following: Growth in digital opportunities has led to a rise in in-house agencies, with 74% being established in the last five years. In just the…
Read MoreWhat does lifting lockdown mean for the Automotive industry?
This month we ask two marketing experts around our interest topic; What does lifting lockdown mean for the Automotive industry? 1 How do you foresee “unlocking” will affect your industry? Amanda – As a global company, we already have an insight into what might happen when we unlock the UK, as other areas of the world (e.g. China) have…
Read MoreOur Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…
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