Looking Back on Creativity in 2019
“What will the new year bring?” That’s always the big question in early January. Before we look at the year ahead, let’s have a quick look at some of the highlights of 2019. Detox Chai-Soy-Latte in hand, ready, steady, let’s go… 2019 seems to have been all about data, big data and even bigger data……
Read MoreFlock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
Read MoreFlockology – Agile Marketing Insights from CMOs
Our recent CMO Roundtable ‘Cracking the Code: Getting Agile into Marketing’ brought up a wide range of experiences and perceptions around Agile Marketing. Agile Methods are the way to achieve the desired agility, using techniques such as Lean (for optimising marketing processes) and Scrum (for increasing the velocity of change initiatives like new product development,…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreMaximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…
Read MoreFlockology: Agency scoping and why Wimbledon have re-branded
Your essential monthly guide to the latest insights and trends in the world of marketing Flock Agency Scoping Tool Our Flock Agency Scoping Tool is designed to transform the relationship between agencies and advertisers by providing a simple and effective way to control and compare agency fees. With vast sums of money being spent on…
Read MoreFlockology: What we’ve learned from ProcureCon to Cannes Lions
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock @ ProcureCon Marketing 2019 As one of the main sponsors at ProcureCon Marketing 2019, we are thrilled to have led a masterclass workshop in London on Maximising Your Agency Relationships hosted by our CEO Simon Francis earlier this…
Read MoreCannes Lions: Grand Prix Winners Day 1
Health & Wellness – IKEA, Thisables Pharma – GSK, Breath of Life Design – Google, Creatability Outdoor – NIKE, Dream Crazy Print & Publishing – An-Nahar, The Blank Edition After the first day of Cannes, five Grand Prix trophies have been awarded. Whilst it may be way too early to identify any themes, two interesting…
Read MoreHot Topics at Cannes Lions 2019
So as another Cannes Lions gets underway what are the themes that are going to be the hottest discussions over a glass of rosé ? Here are the key topics we’re interested in hearing about. Creativity In a time where across the industry it may not be as fashionable to talk about creativity, as data. But, Creativity…
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