Top 5 Takeaways from ProcureCon Marketing US 2022

Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference solely dedicated to the unique challenges of marketing procurement and the sourcing of marketing services. It is an incredibly valuable event for the industry to…

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8 Key Marketing Procurement Observations Made at ProcureCon 2022

Flock was delighted to be an event sponsor at the ProcureCon Marketing Conference this year. In addition to having continuous one-on-one meetings each day Flock hosted a roundtable discussion on advanced remuneration techniques. After attending many seminar sessions and interactions with fellow attendees, we have pulled together a list of key observations: Inflation and Recession…

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Scoping And Remuneration

Marketing Transformation Challenge: To create a globally consistent scoping process, designed to drive a performance based remuneration system To generate cost savings and operational efficiencies and deliver the best commercial value for Ford The Solution: Reviewed commercial & scoping data to highlight areas for efficiency gains Introduced Flock Scoping Tool to create one simple, unified…

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The Global Creative Pitch

Marketing Transformation Challenge: To drive marketing fitness through the creation of an agile, more efficient, future-proof global agency model, building brand love and trust via connected consumer experiencess The Solution: Held workshop with Ford to develop future-proof, agile agency model Conducted holding company screening & industry benchmarking analysis Developed an RFI and RFP for global…

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Transforming the Marketing Model

Marketing Transformation Challenge: To drive global marketing fitness through the creation of an agile, more efficient, future-proof global agency model. Ultimately to build brand love and trust via connected consumer experiences The Solution: Extensive research via global surveys and interviews with Ford leaders & agencies Global creative agency pitch strategy developed & executed by Flock…

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Transitioning from a 60+ yrs. client-agency relationship to an integrated agency model

Marketing Transformation Challenge: Supported Campbell’s in the transition and consolidation of their Agency roster to a newly appointed AOR (Publicis) for all US B.U.s including: US Retail, C-Fresh, Plum, Campbells Kitchen and Pepperidge Farms by engineering and facilitating the complete transition. The Solution: Consulted on the “scope of work” agreement supporting the Procurement Team and…

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In-House Studio

Marketing Transformation Challenge: Improve the quality, particularly in the consistent application of ASDA creative guidelines, of creative output Reduce both the cost from the increased repurposing of existing creative assets, and the operational time spent managing external suppliers Sustainably reduce the ASDA cost base and achieve the yearly savings target The Solution: Bring in-house various…

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Global Agency Ecosystem Review

Marketing Transformation Challenge: In order for the Global healthcare company marketing to punch harder and dollars to go further, a new global custom AOR model was necessary along with marketing and brand transformation. The Solution: An in-depth 2-day workshop was led by the Flock team with key stakeholders from regions making up the Global Marketing…

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Global Media Agency Realignment Saves Hundreds of Millions and Builds Platform for the Future

Marketing Transformation Challenge: After 13 years working with one media agency partner, the challenge was to upgrade the media agency model to drive greater strategic and commercial effectiveness The Solution Comprehensive data gathering, consolidation and analysis exercise to understand global and local capabilities, requirements and transition needs of the organisation Build a comprehensive and structured…

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