Scoping And Remuneration

Marketing Transformation Challenge: To create a globally consistent scoping process, designed to drive a performance based remuneration system To generate cost savings and operational efficiencies and deliver the best commercial value for Ford The Solution: Reviewed commercial & scoping data to highlight areas for efficiency gains Introduced Flock Scoping Tool to create one simple, unified…

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The Global Creative Pitch

Marketing Transformation Challenge: To drive marketing fitness through the creation of an agile, more efficient, future-proof global agency model, building brand love and trust via connected consumer experiencess The Solution: Held workshop with Ford to develop future-proof, agile agency model Conducted holding company screening & industry benchmarking analysis Developed an RFI and RFP for global…

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Transforming the Marketing Model

Marketing Transformation Challenge: To drive global marketing fitness through the creation of an agile, more efficient, future-proof global agency model. Ultimately to build brand love and trust via connected consumer experiences The Solution: Extensive research via global surveys and interviews with Ford leaders & agencies Global creative agency pitch strategy developed & executed by Flock…

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Transitioning from a 60+ yrs. client-agency relationship to an integrated agency model

Marketing Transformation Challenge: Supported Campbell’s in the transition and consolidation of their Agency roster to a newly appointed AOR (Publicis) for all US B.U.s including: US Retail, C-Fresh, Plum, Campbells Kitchen and Pepperidge Farms by engineering and facilitating the complete transition. The Solution: Consulted on the “scope of work” agreement supporting the Procurement Team and…

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In-House Studio

Marketing Transformation Challenge: Improve the quality, particularly in the consistent application of ASDA creative guidelines, of creative output Reduce both the cost from the increased repurposing of existing creative assets, and the operational time spent managing external suppliers Sustainably reduce the ASDA cost base and achieve the yearly savings target The Solution: Bring in-house various…

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Global Agency Ecosystem Review

Marketing Transformation Challenge: In order for the Global healthcare company marketing to punch harder and dollars to go further, a new global custom AOR model was necessary along with marketing and brand transformation. The Solution: An in-depth 2-day workshop was led by the Flock team with key stakeholders from regions making up the Global Marketing…

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Global Media Agency Realignment Saves Hundreds of Millions and Builds Platform for the Future

Marketing Transformation Challenge: After 13 years working with one media agency partner, the challenge was to upgrade the media agency model to drive greater strategic and commercial effectiveness The Solution Comprehensive data gathering, consolidation and analysis exercise to understand global and local capabilities, requirements and transition needs of the organisation Build a comprehensive and structured…

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Optimising The Global Agency Ecosystem

Marketing Transformation Challenge: Gore was on a journey to transform their marketing structure and process and were faced with the challenge of optimising their global agency ecosystem. The Solution: Flock facilitated a one day workshop to help the global marketing team to prioritise agency key objectives, agree the right agency model and key criteria for…

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Top 8 Marketing Procurement Trends

Marketing Procurement Trends

Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider. Working closely with so many market-leading clients, we get to see first-hand the top trends that market leaders are acting on now, and in the…

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New Global Creative Agency Partner saving 1.5m in agency fee negotiations

Marketing Transformation Challenge: Identify a new global creative agency framework for more integrated marketing efforts, avoid silos and increase collaborative thinking within the global Gore teams. The Solution: Initial workshop to identify key challenges and opportunities in finding a new global creative agency model specifically built to serve Gore’s need. Agreed pitch process from agency…

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