Digital Transformation – Shopping in a Digital World – Revisited During a Pandemic
The crisis has many losers but also winners. Those with a solid eCommerce strategy are more likely to survive in difficult times. We have seen some very interesting ‘rebound strategies’ from retailers. With severe restrictions on what stores are allowed to do during lockdown, some companies have adapted and been innovative to take advantage of…
Read MoreDigital Transformation – Grocery Shopping in a Digital World
The market started to shift significantly in 2018 where, for the first time, more consumers (54%) started their search on Amazon as opposed to Google (Jumpshot Report, 2018). This shift from the search engines (Google, Bing, Baidu) which were built for the key purposes of selling advertising space to retailers (Amazon, WalMart, Kelko, Alibaba, Boots)…
Read MoreHow to select the right Martech in six steps?
Flockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreLost sight of how your agency can and does add value?
In terms of marketing, the biggest opportunity that most organisations of any size miss is the implementation of an effective supplier relationship management system. I know the “yawn” … But, people, stay with me — it’s important! Supplier Relationship Management (or SRM for short) is NOT: a collection of hand-holding meetings surrounding relationship guidance; solely…
Read MoreFlockology: Steering Towards Automotive Success
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Automotive. This month the state of the Automotive Industry has been at the forefront of our minds. With industry challenges fast approaching, many brands are questioning how they can set themselves up for success. This thinking spans across industries with many…
Read MoreThe State of the Automotive Industry
Flock Automotive Experience Flock is the only Marketing Transformation Consultancy that, over the last two years, has worked with 6 of the largest Car Manufacturers in the world including Ford, Toyota, Lexus, Honda, VW Group and Mazda. Our services span across organisation design, agency eco-systems, ways of working, mar- tech and capabilities. Flock is founded…
Read MoreAI Helps Your Team Deal With The Scale And Complexity Of Modern Day Digital Marketing
Mobile advertising budgets are forecasted to exceed TV in many key markets in 2019, with 80% of that growth made in just the last 5 years – driven largely by video and social mobile platforms. Moreover, eCommerce has grown more than 60% in the last 6 years. These are just two small indicators of the…
Read MoreFlockology: The greatest ad ever and how to be a leader in marketing
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing People. We have been thinking a lot about people. How people drive business; it’s success, it’s culture, innovation and it’s value. How companies can grow their people; in leadership, in capabilities, in talent through driving skills, optimising organisational models,…
Read MoreFlockology: Perfect Digital Storm
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Perfect Digital Storm: Do You Have Visibility? A perfect digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the last quarter of 2018. This will not be a…
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