Flock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
Read MoreTop 10 Marketing Technology Trends in 2020
2019 is almost coming to an end, and we’ve compiled 10 Marketing Technology trends in advertising that marketers should look out for in 2020.
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
Read MoreFlockology – Agile Marketing Insights from CMOs
Our recent CMO Roundtable ‘Cracking the Code: Getting Agile into Marketing’ brought up a wide range of experiences and perceptions around Agile Marketing. Agile Methods are the way to achieve the desired agility, using techniques such as Lean (for optimising marketing processes) and Scrum (for increasing the velocity of change initiatives like new product development,…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreMoving to Agile Marketing – Top Tips and Watch Out’s
How consumers connect and interact with brands has changed dramatically. For Marketers to be part of this world, the marketing operations model must evolve, with data and integrated consumer connections at the core. Thus allowing brands to be where the consumers are and talk with them rather than just at them, and react and interact…
Read MoreFlockology: Agency scoping and why Wimbledon have re-branded
Your essential monthly guide to the latest insights and trends in the world of marketing Flock Agency Scoping Tool Our Flock Agency Scoping Tool is designed to transform the relationship between agencies and advertisers by providing a simple and effective way to control and compare agency fees. With vast sums of money being spent on…
Read More4 (tech) reasons why adopting transformation in business is the only way to thrive…
“AI (Artificial Intelligence) is perhaps the granddaddy of all exponential technologies – sure to transform the world and the human race in ways that we can barely wrap our heads around.” This is what Jason Silva (Futurist, Philosopher) affirmed 2 years ago in one of his Singularity University’s web series and something that is proving…
Read MoreFlockology: What we’ve learned from ProcureCon to Cannes Lions
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock @ ProcureCon Marketing 2019 As one of the main sponsors at ProcureCon Marketing 2019, we are thrilled to have led a masterclass workshop in London on Maximising Your Agency Relationships hosted by our CEO Simon Francis earlier this…
Read MoreFlockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
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