FLOCKOLOGY
We are excited to have partnered with ISBA to provide advice to their members on creative, in housing, digital, marketing capabilities, and operations. More content will be coming soon. LEARN MORE ABOUT FLOCK’S PARTNERSHIP WITH ISBA There has been a lack of transparency recently regarding Agency Pitch Consultants, in this blog we discuss what you…
Read MoreFlock Forum: An Evening with the Transformers
On a cold Thursday night 35 leading marketers turned up at the ‘Flock Nest’ to hear from five leaders in marketing and their views on marketing transformation. We were joined by Maite Leleu-Eponville, Director of Marketing Transformation at Coca-Cola, Margareta Mahlstedt, General Manager of Marketing at Porsche GB, Fredrik Borestrom, Head of Agency, International at…
Read MoreRe-booting Media Agency Relations without the Costly Pitch
With recent articles of 2020 being a year of anticipated media pitches, we thought it was worth highlighting the alternatives to running pitches, which are costly, labour intensive and time consuming for both clients and agencies. As independent media consultants, who have worked both client and agency side, our experience is most pitches can be…
Read MoreFLOCKOLOGY – CONNECTION PLANNING
With the flourish of different digital platforms, the ultimate goal of advertisers is connecting with their consumers in a meaningful way, at the right time and the right place. Therefore, agencies and advertisers are urged to work seamlessly together as one connected team. That is easier said than done and often requires a transformation in…
Read MoreFlockology – Agile Marketing Insights from CMOs
Our recent CMO Roundtable ‘Cracking the Code: Getting Agile into Marketing’ brought up a wide range of experiences and perceptions around Agile Marketing. Agile Methods are the way to achieve the desired agility, using techniques such as Lean (for optimising marketing processes) and Scrum (for increasing the velocity of change initiatives like new product development,…
Read MoreConnection Planning – How connected are you?
Connection Planning is taking a holistic view of the customer journey and developing strategies that help brands connect with consumers in meaningful ways, with the right message, at the right time and the right place. This requires agencies and advertisers to work seamlessly together as one connected team. The challenge in achieving this often starts…
Read MoreMedia Transformation vs Media Change
Many advertisers want to exploit “mass personalisation” where they use data, technology and talent to personalise their communication to individuals on a large scale. Many look to their agencies to achieve this, sometimes running a pitch to try and achieve the desired result. Others, hastily embark on an in-housing exercise. These approaches rarely work, often…
Read MoreFlockology: The Value of Values
Your essential monthly guide to the latest insights and trends in the world of marketing. Inconsistent customer-facing behaviours, damaged corporate image, unnecessary internal competition and, more severely, staff misdemeanours are often the consequence of corporate values that lack clarity. Company values is a term that has been around for a while, yet is not widely…
Read MoreProgrammatic Media, The Law, and Marketing Transformation
Simon Francis, CEO of Flock, was invited by Lewis Silkin to speak at the “Programmatically Speak Too” event at their offices recently. The other panellists were James Evans, Assistant General Counsel at Verizon Media, and Jo Holdaway, Chief Data Officer at ESI Media and current Chair of the AOP, and the panel was chaired by…
Read MoreMaximising Your Agency Relationships – People
It amazes us how often marketers talk about the pros and cons of different agencies, without considering the people in them. At Flock, we believe agencies are just platforms for people. We know this because we’ve not just worked in agencies, but we’ve run them at the highest levels. An agency is often not ‘good’…
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